Omnisend

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of marketing automation because we have already had plenty of positive thoughts on this. The concern boils down to which kind of marketing automation platform is good for your organization and how do you pick the best marketing tool for your business. Marketing Technology News: MarTech…

Omnisend, the email and SMS marketing automation platform built for ecommerce brands, has been recognized in Financial Times' FT 1000 as one of Europe’s fastest-growing companies, placing number 87 in its debut appearance on the list. In addition, Omnisend was recognized as the fastest-growing ecommerce technology company in Europe with a compound annual growth rate of 146.2%. The FT 1000 shows 1,000 European companies that achieved the highest percentage growth in revenues between 2016 and 2019. " Omnisend made the FT…

Nurturing customer relationships across opt-in marketing channels is essential for ecommerce sales growth in 2021 Omnisend, the email and SMS marketing automation platform built for ecommerce businesses, has released its year-end report for DTC brands titled 2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021. Omnisend’s report found that opt-in channels are a must for ecommerce brands — conversion rates for email, SMS, and push messages all increased by 100% compared to 2019.…

The omnichannel marketing platform leader, based in Europe, is extending operations to the United States to strengthen its position in the region and accelerate its ability to deliver more robust, hands-on services that meet the needs of medium and enterprise D2C ecommerce companies Omnisend, a leading provider of omnichannel marketing automation for ecommerce, is amplifying its global footprint with a strategic expansion in North America. The move will help Omnisend build a better rapport with North American merchants and …

Ecommerce omnichannel marketing platform, Omnisend, has announced the completed migration of their SaaS platform and infrastructure to Google Cloud. With this major platform update, Omnisend joins BigCommerce, Mixpanel, and more than 500,000 global brands on the largest cloud network in the world. Showing dedication to security and compliance, migration to Google Cloud ensures that Omnisend merchant data and the data of their customers will be even more secure. This migration, diversifying Omnisend app…

Though Targeting Campaigns for Relevancy Is a Known Best Practice in the Marketing World, Ecommerce Brands May Need an Extra Push. According to a Recent Customer Survey Performed by Omnisend, Ecommerce Brands Are Not Still Regularly Using Segments to Target Their Campaigns Omnisend, omnichannel marketing automation platform for ecommerce, has released new data concerning the segment adoption rate for marketers. Despite proven results earned with targeting campaigns, ecommerce marketers are still reluctant to begin…

Omnisend  Annual Research on Email Newsletters Analyzing the Best Times to Send Campaigns Finds That Emails Sent at 8 am Perform the Best Omnichannel marketing platform built for ecommerce, Omnisend, has released a report analyzing over 2 billion campaigns sent by marketers using the platform. According to the research, timing for email newsletter campaigns was most effective just before the normal workday at 8 a.m. These campaigns earned an open rate of 20.32% and a click-through rate of 7.79%. Orders were highest…

Growing Ecommerce Brands with 12k or Fewer Subscribers Are More Likely to Prioritize Email Marketing over Integration of Several Channels in Their Marketing Strategies. However, Most Survey Respondents Stated That They Were Very Likely to Implement an Omnichannel Marketing Strategy During This Year Omnisend, omnichannel marketing automation platform for ecommerce, has surveyed smaller ecommerce brands who have joined the platform in the past year. These ecommerce marketers were primarily focused on email marketing as a…

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with customers." Tell us about your role and journey into omnichannel marketing. We started as an Email Marketing tool, Soundest. As we were built around the e-commerce industry, we noticed that e-commerce marketers have very specific needs around automation. At the time, when we launched Soundest 5 years ago, automation wasn’t easy for online sellers. Email Marketing automation was a privilege for larger…

According to the Latest Research Announced by Omnisend, Orders Coming from Email Campaigns Fell by 12.9% on Valentine's Day Compared to 2018, While Campaigns with Sms and Email Combined Enjoyed More Orders Around This Shopping Event Omnisend, omnichannel marketing automation platform for ecommerce, has released the latest data on Valentine's day campaigns sent during the week of the amorous shopping holiday. Key marketers studied during the week of Valentine's day sent twice as many campaigns than a normal business…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior…

Omnisend Research Shows That E-Commerce Marketers Adopting an Omnichannel Strategy with Three or More Channels Are Seeing a 90% Higher Customer Retention Rate Than Those Who Are Not Omnisend, omnichannel marketing automation platform for E-Commerce, released new research on the effect of the number of channels used by a brand on customer relationship. Results favored using an omnichannel campaign for E-Commerce: when an E-Commerce brand used three or more channels in an automation workflow campaign, that campaign…

Omnisend Research Reveals that During Black Friday, Cart Abandonment Sales Drop by 31% but Winback Campaign Sales Jump 106% Omnisend, the ecommerce marketing automation platform, announced their latest email marketing statistics (including marketing automation and Black Friday metrics) based on 128,000 email campaigns and automated messages sent by more than 7,200 ecommerce brands during 2017 (more than 964 million emails). The most interesting numbers: While cart abandonment emails still perform the best…