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Nearly Half Of Americans Notice OOH Advertising More Than Before The Pandemic, With 7 In 10 Reporting An Increased Appreciation And…

Two-Thirds Still Plan to Travel for the Holidays & Nearly Half Expect to Journey the Same Distance or Further Than Last Year While Holiday Shopping Preferences Have Altered, New Brands Have Opportunity to Get in the Mix The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. This heightened awareness and receptivity are particularly prevalent among those ages…

Let Go of Your Brand Ads. Hold Onto Your Purpose

This article is co-authored by Shane Baxendale, Hugh N. Wilson & Emma K. Macdonald. In a societal crisis, what should marketers do? CMOs have moved from grief to action over the last weeks as they grapple with the rapidly evolving pandemic. Only two weeks ago the ‘disaster’ facing CMOs was the sadness of not being able to air a new campaign that may have taken months to create.  “Meeting the needs of your customer at a profit”, the famous definition of Marketing from Professor Philip Kotler, needed rethinking. What…

SEMrush to Organize the Biggest Marketing Show in India

Marketing Show Will Witness Presence of World-Known Marketing Leaders from Across the Globe and Will Address Their Best Practices in Solving the Most Challenging Aspects of Modern Businesses SEMrush - A leading online visibility management platform will host the biggest marketing show in India on 5th December 2019 in Bengaluru at - Sheraton Grande Whitefield Hotel & Convention Center. SEMrush Marketing Show will entail 40 renowned speakers from top international companies that will include Microsoft, Uber, Uber Eats,…