How Can Brands Reach Hardcore Gamers?
Gamers make up 37% of the global internet population. But they can’t simply be defined as one group. To really know gamers, it’s important to look at the different types of gamers to understand what makes them tick and ultimately how brands and marketers can reach different subgroups.
GlobalWebIndex’s latest report on gaming personas identified 6 different gaming subgroups, ranging from casual gamers such as mobile-only gamers (those who don’t play on computers, handheld devices, or consoles) to more hardcore gamers such…