Online Marketplaces

Newly Launched 'Global Marketplace Index' Measures Small Business Economic Opportunity eBay Inc., a global commerce leader, announced the launch of its Global Marketplace Index (GMI) measuring the impact of online marketplaces like eBay in creating economic opportunities that empower small business owners and entrepreneurs. Marketing Technology News: Intuiface Unveils BrightSign Support The platform-agnostic study revealed that, for small business owners around the world, selling through online marketplaces has…

As against the popular belief, online marketplaces like Amazon or eBay do not have an overwhelming advantage when it comes to the purchases made online. The Connected Shoppers Report by Salesforce shows that the buyers’ choices are complex. While Online Marketplaces top in Share of wallet (SOW), the retailers who have a presence in online space are not far behind. The Salesforce study covering 10,000 global shoppers reveals. What is Wallet Share (SOW)? Firstly, Share of wallet (SOW) is a Marketing metric used to identify…

People who want food delivered to the comfort of their homes are increasingly turning online to places like Uber Eats and GrubHub. Without owning a single car or restaurant, these two companies reported $37 billion and $683 million in revenue respectively in 2017. They have created an innovative solution through which independent drivers bring consumers food from local restaurants, serving as the platform that arranges the exchange. Both companies demonstrate the opportunities and demand for online marketplaces. An online…