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online reviews

Trustpilot Announces Seven New Initiatives as Founder and CEO Vows to Fight for Trust in Online Reviews

Trustpilot announced a number of new initiatives as part of a commitment from Founder and CEO, Peter Muhlmann to fight for and maintain trust in the online reviews space. The introduction of seven new initiatives form part of a ‘Trust promise’ in Muhlmann’s open letter. "Trust across our societies and in a number of institutions is broken. The Internet is a platform for progress, unlocking incredible collaboration and positive change, yet it has also become a tool for dividing us and destroying trust, too. Rediscovering…

New Survey Reveals Americans Choose Dentists Based on Online Reviews, Proximity and Rank in the Search Results

A new survey highlights the average American's selection process during a Google search A new survey of 1,500 Americans between the ages of 18 and 65+ examines how people choose a dentist or dental clinic when doing a Google search for a dentist in their city. The study was commissioned by IronMonk, a renowned New York based digital marketing agency. Survey Question & Findings The survey asked 1,500 Americans the following question: You are searching for a new dentist near you on Google, and you get…

The Good, the Bad and the Ugly of Online Reviews

Who reads online reviews? Well, just about everyone. A study by BrightLocal found that 97% of consumers aged 18 to 34 read online reviews, and that 85% of all consumers trust online reviews as much as personal recommendations from friends. With numbers like that, it’s crystal clear that online reviews can make or break your business. That’s why you need to create a process that makes it easy for your customers to leave reviews, and allows you to monitor and respond to those reviews —whether positive or negative. Promptly…