OOH advertising

OneScreen.ai, a startup that is solving the biggest problem in out-of-home (OOH) advertising, has closed $1 million in pre-seed funding. The investment is led by TechFarms Capital, a Florida-based fund investing in tech and tech-enabled…
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Quan Media Group, a leading out-of-home (OOH) agency, announced a new strategic partnership with AdQuick, the North American leader in OOH advertising software, to streamline and optimize its OOH media buying process using AdQuick’s…
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There is no doubt that the promise of seeing friends and family face to face after long months at home is the greatest benefit to coming out of lockdown for most people. Freedom to travel, eating out and socialising are all high on the…
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Delta Media Group announced that it would rapidly finalize and deploy a full-featured, wholly independent real estate showing service nationwide in response to an "avalanche of immediate industry support." The new service will be called…
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OAAA & Harris Poll Data Indicates that Increases in Commuting, Rise in Use of Contactless Technologies, Interest in Outdoor Dining/Activities & More Enhance the Impact of OOH Advertising Increased appetites for outdoor and shared…
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Company’s shadowfencing technology boosts transit media campaign effectiveness Adverttu, the on-car advertising company turning heads into customers, has launched Echo Digital, an innovative, quick-to-deploy digital solution for outdoor…
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Available through Ubimo’s programmatic media platform, advertisers can reach targeted audiences across JCDecaux’s 655 digital screens in the U.S. Ubimo, a Quotient brand powering Out-of-Home (OOH) sales, planning, measurement and…
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In any year, the arrival of the final month spurs the usual flurry of reflections and prognostications for the year to come. Much has been said and written about all the terribly unfortunate occurrences of 2020, and we don't need to…
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Two-Thirds Still Plan to Travel for the Holidays & Nearly Half Expect to Journey the Same Distance or Further Than Last Year While Holiday Shopping Preferences Have Altered, New Brands Have Opportunity to Get in the Mix The…
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The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH…
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Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, announced a strategic partnership with StreetMetrics, the leading independent, 3rd party…
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To provide visual inspiration, Adomni will intersperse curated moving image artworks from Niio into the digital out of home advertising loop Adomni, is teaming up with Niio, the premium video, and new media art platform. Starting in…
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Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from IAB, BackLite, Comcast, Amazon and 605. Time to Rethink your CRM Advertising Strategy, Courtesy…
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BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home (DOOH) networks with real time, fully-anonymous AI, have…
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Digital Out of Home marketplace has appointed industry veteran Gavin Wilson to accelerate its growth plans VIOOH, the digital out of home (OOH) advertising marketplace has appointed Gavin Wilson as its Chief Revenue Officer (CRO). Wilson…
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Ex-Kinetic co-CEO Partners With Blip to Create a Next-Generation National OOH Network Cedric Bernard, ex co-CEO of Kinetic North America, has partnered with Blip, North America's most successful self-serve OOH advertising marketplace, to…
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OOH Smartbrief to Cover out of Home Advertising News, Best Practices and Top Campaigns On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. “In an…
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There’s been growing interest in Connected TV or CTV over the past few years, especially among traditional TV brand advertisers. The topic is discussed more and more, but Video Advertising doesn’t begin and end at the TV set. Consumers are…
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Talon is further enhancing the capabilities of proprietary data management platform, Ada, through a new partnership with X-Mode, one of the world’s leading providers of high quality, GDPR conscious location data. Ada was developed by Talon…
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