PubMatic Releases Industry-First Independent Omni-Channel Wrapper Solution
Enhancements to OpenWrap expand header-bidding benefits to over-the-top (OTT) media and connected TV (CTV)
Premium digital advertising technology company, PubMatic, announced that it is expanding OpenWrap, a Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory in all major addressable channels, while benefiting from the transparency and control offered by an independent, open-source…