Operational Excellence

Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire Marketing-Media Ecosystem Together The Interactive Advertising Bureau (IAB) announced that David Cohen has been named President, the number two position at the influential digital marketing and media trade association, where he will focus on strategy, growth, and operational excellence. He will assume the role effective April 1, 2020, reporting to Chief Executive Officer Randall Rothenberg.…

Experienced financial executive brings extensive tech experience to accelerate company growth and operational excellence Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced Bob Davis as the company's new chief financial officer. In this role, Davis is responsible for Zilliant's financial, human resources and legal operations. Marketing Technology News: Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart Davis brings more than 20…

Validity, the most trusted name in customer data quality, announced the appointment of Mike Piispanen as Chief Operating Officer, along with the addition of Global Business Development and Strategic Partnership responsibilities to Derek Swaim’s role as Executive Vice President of Corporate Development. Validity has experienced unprecedented commercial success, with four acquisitions in the last year and a half alone, and sustained triple digit organic growth. As members of the Validity executive team, Piispanen and Swaim…