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Operative

Operative Acquires Ad Tech Company STAQ

Operative Doubles Down On Automation & Consolidating Programmatic & Direct Digital Sales Management Capabilities With Latest Acquisition Operative announced today the completion of its acquisition of STAQ, a data collection, normalization and visualization technology company, and a leader in programmatic digital business management. The acquisition will further expand upon Operative's capabilities to aggregate, automate, normalize and optimize data, allowing Media companies to take full control of their entire…

Operative Hires Dawn Tavoletti as VP of Product Strategy

Operative, the preferred advertising management technology partner for media companies around the world, announced the appointment of Dawn Tavoletti as VP of Product Strategy leading the local broadcast market. Tavoletti will lead the development of local broadcast selling tools through AOS, Operative's converged ad management system. AOS is a solution for the evolving media landscape, built with the explicit purpose of simplifying the buying and selling process, uniting traditional local TV sales with digital and network…

Salce-Garcia Brings 15 Years of Industry Experience in Customer Advocacy as Operative Extends Global Client Portfolio

Operative, the ad management platform of choice for the world's largest media brands, announced it has promoted Brenda Salce-Garcia to SVP, Customer Success. Brenda will be responsible for Operative's global customer base, leading its strategic direction to drive customer engagement and time-to-value. In her new appointed role, Brenda joins Operative's executive team having successfully managed customer engagement for five years at the company from her previous role in account management and in prior roles at major media and…

Operative Launches “Premium at Scale” Initiative To Accelerate Path For Media Companies To Manage Multi-Channel Media

Sets In Motion Strategy to Enable Media Companies to More Easily Sell Premium Content Flexibly Across Screens & Channels Through a Interoperable Framework As premium content continues to differentiate its value to advertisers relative to other media options, buyers are increasingly wanting to simplify how they execute media campaigns across platforms with simplicity at scale. This means one buy, targeting any audience, executed across digital and linear, with one performance report. Through a technology initiative…

Operative and Mediaocean Announce Integration Partnership To Bring Convergence to Buyers and Sellers

New Partnership Connects the World's Leading Media Sales and Media Buying Platforms Operative, the preferred advertising management technology partner for media companies, announced a partnership with Mediaocean, the leading software provider for the advertising world. This partnership integrates Operative's media sales platform with Mediaocean's buying platform Prisma - used by all major holding companies and independent agencies today. Media buyers and sellers will now be able to transact electronically and seamlessly…

SintecMedia Relaunches as Operative

Operative Delivers the Ingredients for Media Companies to Create Multi-Channel Marketplaces SintecMedia, the leader in advertising business management, announced recently that it will relaunch as Operative. The global organization will focus on delivering the technology components global media companies need to create their own ad sales and content platform across digital, linear, advanced TV and other channels. Media companies need key digital ingredients to thrive in a quickly changing advertising market. As media…