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CCPA Puts Consumers in Charge and the Regs Should Too

California’s Attorney General Xavier Becerra and his team have run an inclusive and transparent process in their construction of California Consumer Privacy Act (CCPA) regulations. Their original proposal and subsequent modifications go a long way toward clarifying the rights consumers can exercise under the law and the actions businesses must take to comply.  In the latest modifications, however, the draft regulations could have explained more about one critical component. The law clearly puts consumers in charge of…

How Brands and Agencies are Affected by GDPR

While the future of data collection seems blurred, one thing that is certain is that the General Data Protection Regulation (GDPR) law is coming into effect faster than we realize. On 25 May, 2018, organizations holding and processing EU residents’ personal data, regardless of their geographic location, will be mandated to comply with GDPR requirements. Similar to the government action to implement regulations to protect people on the Internet, brands, and agencies are now implementing regulations to protect privacy by…

TechBytes with Guillaume Marcerou, Global Privacy Director, Criteo

Guillaume Marcerou Global Privacy Director, Criteo Recently, Criteo released its GDPR Checklist for the upcoming disruption that is seen as one of the biggest challenges for data marketers in 2018. To understand the deeper aspects of GDPR and its impact on the ‘Sensitive’ and ‘Non-sensitive’ data, we spoke to Criteo's Global Privacy Director, Guillaume Marcerou.Tell us about your role in Criteo and the team you handle. My role is to manage the risks and business impact of privacy laws and regulation, thus protecting…