Browsing Tag

optimisation

A Crowded Optimisation Landscape

Unfortunately, a website is no longer enough for a significant or successful digital presence. Essentially, a presence is non-existent without some consideration of search engine optimisation (SEO). But this too has become one of the basics of ‘going digital’ – a must, rather than a ‘nice to have’. Which begs the question – has the playing field been levelled? And if so, how can your business possibly get ahead when it seems everyone is in on the so-called secret for success? Well, Nate Burke, CEO of Diginius, a…

Incubeta Launches Seamless Search to Solve the Paid vs Organic Conundrum

Award-Winning Comprehensive Tool Which Enables Holistic Management and Shows the True Value of Search, Launches Incubeta, the global independent digital marketing services group, announces the launch of Seamless Search, the first search management platform of its kind which enables marketers to manage paid and organic search holistically. Paid search advertising expenditure currently accounts for 41% of total digital media spend globally. Yet, the relationship between organic and paid search is complex, with no clear…