Browsing Tag

Oracle Advertising

IAB 2021 NewFronts: “Living the Stream” Is The New Cultural Zeitgeist

Buyers and Content Creators Gather to Learn How to Navigate -- and Thrive -- in a World of Streaming Everything On May 3-6, 2021, thousands of buyers will tune into the IAB 2021 NewFronts to hear from the biggest content creators and innovative upstarts in media and entertainment including first time presenters A+E Networks, Amazon, Entercom, Estrella Media, Penske Media, and VIZIO. Channel Factory, OpenAP, Oracle Advertising, Spectrum Reach, and TEGNA will also present insights for the first time. Marketing Technology…

Bidstack Teams Up With Moat by Oracle to Bring Confidence to In-Game Advertising

Beta measurements taken in January, February verify Bidstack as a low IVT in-game advertising channel for brands to engage global gaming audiences Bidstack announced the first results of its collaboration with Moat by Oracle, sharing verified general invalid traffic (GIVT) figures from a campaign featured in Football Manager 21 in the United Kingdom, and ran by Dentsu’s DGame on behalf of a leading global financial institution. Preliminary analysis of Bidstack’s PC inventory compared to Moat’s Global Q3 2020 Display…

KLWTT and iClick to Offer Marketing-as-a-Service Through Collaboration With Oracle Advertising and Customer Experience (CX)

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, and KLWTT ("KLWTT"), a leading provider of automated marketing services in Southeast Asia, a member of Oracle PartnerNetwork (OPN), announced that they have chosen to collaborate with Oracle to offer its Oracle Advertising and Customer Experience (CX) suite of offering to their customers. Through this association, iClick and KLWTT's customers will be able to gain the benefits of a combined offering,…