Browsing Tag

organic search

BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer

Market Insights & Intelligent Log Analyzer Accelerates Digital Transformation BrightEdge, the global leader in organic search and content performance, released BrightEdge Market Insights and BrightEdge Intelligent Log Analyzer at its annual Share20 industry event to thousands of marketing professionals. Together, these innovations allow search and digital marketers (for the first time) to incorporate the power of Business Intelligence (BI) and also automate how they optimize webpages and infrastructure in real-time,…

Content Marketing for Humans and Search Bots

Content is an essential part of search marketing. It helps brands reach target audiences, attract new customers and build relationships over time. 91% of companies already use content to engage audiences and market products and services. But it’s getting harder for brands to be found by customers online. Balancing between SEO and customer-focused content can be tricky, 41% of companies see minimal success from their approach to content marketing. Too much focus on SEO may please search bots but will fall flat with…