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Origami Logic

Intuit Announces Acquisition of Origami Logic

Data Analytics Start-Up Advances AI - Driven Expert Platform Strategy Intuit Inc. makers of TurboTax, QuickBooks, Mint and Turbo, announced it has entered into an agreement to acquire Origami Logic, the makers of an advanced data integration, ingestion, and analytics platform. Based in Silicon Valley, Origami Logic developed technology to analyze and gain insights from multiple data sets. Intuit has been accelerating its strategy to become an A.I.-driven expert platform, a vision declared by CEO Sasan Goodarzi when he…

New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

 Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize  A new study by Advertiser Perceptions and Origami Logic has found that the majority of advertisers report that the difficulty of measuring and optimizing cross-channel digital advertising campaigns presents a significant barrier to creating efficient media plans. The survey, which collected responses from 156 US-based advertising decision makers, also found that the…