Data Analytics Start-Up Advances AI – Driven Expert Platform Strategy
Intuit Inc. makers of TurboTax, QuickBooks, Mint and Turbo, announced it has entered into an agreement to acquire Origami Logic, the makers of an advanced data integration, ingestion, and analytics platform. Based in Silicon Valley, Origami Logic developed technology to analyze and gain insights from multiple data sets.
Intuit has been accelerating its strategy to become an A.I.-driven expert platform, a vision declared by CEO Sasan Goodarzi when he stepped into the role in January 2019. This transaction will support a critical component of Intuit’s goal of streamlining data structures and architecture to best unlock opportunities to power prosperity for customers.
“As we enter our next chapter of transformation, having a strong data architecture lies at the heart of Intuit’s strategy to deliver valuable insights to our customers,” said Sasan Goodarzi, Intuit’s chief executive officer. “This acquisition will accelerate Intuit’s ability to organize, understand, and use data to deliver personalized insights that help customers quickly achieve success and build confidence whenever they use Intuit products.”
Marketing Technology News: Boomerang Commerce Rebrands as CommerceIQ™ After the Acquisition of its Retail Analytics Platform by Lowe’s
In their quest to serve their customers with marketing insights, Origami Logic designed a broad and generic platform with a solid foundation and user-friendly tools. Origami Logic’s platform is capable of collecting data from a variety of sources and generating insights quickly and efficiently.
“Our focus today has been on applying science to the art of marketing. The challenges of taming diverse, rapidly changing and overlapping data sources are universal, and require both technology and human expertise to solve,” said Opher Kahane, Origami Logic’s chief executive officer and co-founder. “This has been our focus since our inception, and we are excited by the opportunity to apply this to the problems Intuit is solving for millions of customers.”
“We are impressed with the way the Origami team tackled their problem through the development of an elegant platform,” said Marianna Tessel, Intuit’s chief technology officer. “We are looking forward to integrating Origami Logic’s platform and expertise into our infrastructure to accelerate our journey toward delivering end-to-end experiences that delight customers.”
Marketing Technology News: Information Builders’ WebFOCUS Named a FrontRunner in Business Intelligence in Fourth Consecutive Report
The transaction is expected to close in the fourth quarter of fiscal 2019, subject to certain customary closing conditions. The transaction has no material impact on Intuit’s guidance for full fiscal year 2019. Terms of the transaction have not been disclosed.