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TurboTax

TurboTax Takes First Place Spot in Merkle’s Seventh Annual Digital Bowl Report

Report Highlights Advertisers’ Digital Marketing Efforts During Super Bowl LIV Merkle, a leading technology-enabled, data-driven performance marketing agency, released its seventh annual Digital Bowl Report, evaluating Super Bowl advertisers’ 2020 digital marketing efforts. This year, TurboTax and Avocados From Mexico took first and second place, respectively. “The Super Bowl is one of the most crucial moments of the year for advertisers, and with viewer consumption habits evolving, the game presents an opportunity for…

Intuit Announces Acquisition of Origami Logic

Data Analytics Start-Up Advances AI - Driven Expert Platform Strategy Intuit Inc. makers of TurboTax, QuickBooks, Mint and Turbo, announced it has entered into an agreement to acquire Origami Logic, the makers of an advanced data integration, ingestion, and analytics platform. Based in Silicon Valley, Origami Logic developed technology to analyze and gain insights from multiple data sets. Intuit has been accelerating its strategy to become an A.I.-driven expert platform, a vision declared by CEO Sasan Goodarzi when he…