Expanded Partnership Helps Marketers Increase Customer Engagement with AI-Powered Next Best Actions and Unique Visual Experiences
Movable Ink, the visual experience platform provider for digital marketing leaders, is now a member of the Pega Independent Software Vendor (ISV) program. Movable Ink’s ISV membership expands its relationship with Pega and reinforces the combined value both companies provide. Movable Ink’s ability to test and generate unique and engaging visuals coupled with Pega’s advanced AI, decisioning, and analytics capabilities that facilitate the right action for individual customers in real time, enables marketers to provide the best possible experience that’s consistent across email and other channels.
“Personalization is first and foremost about speaking to someone as an individual, and customized visuals powered by data are the best way to achieve that today. Making this easy for marketers is an ongoing goal we share with Pega,” said Vivek Sharma, CEO of Movable Ink. “As one of the first companies to join Pega’s ISV partner program, we see a valuable opportunity to provide marketers with new solutions to deliver compelling visual-based offers in real time that boost customer engagement, conversions, and loyalty.”
To meet the demands of a rapidly changing market, the Pega ISV program enables innovative partners to integrate their solutions with or build new solutions leveraging Pega’s next generation digital transformation suite, Pega Infinity. As an ISV Partner, organizations that implement Movable Ink’s integrated solution with Pega’s Customer Decision Hub (CDH) can provide more personalized emails or displays over traditional marketing automation platforms, and have access to expanded resources and support.
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This partnership expansion brings Movable Ink’s ability to activate and turn Pega’s AI-powered next-best actions into unique visual experiences to a wider range of clients seeking out-of-the-box solutions that will accelerate their time to market. Together, Movable Ink and Pega enable brands to increase productivity and boost customer engagement and revenues with personalized visuals.
“Movable Ink and Pega share in our belief that the future of marketing is personal – informed by data and powered by technology,” said Jose Cebrian, SVP Marketing Strategy at Merkle. “As a partner of both Movable Ink and Pega, we have seen firsthand how these companies help brands drive incremental sales and lifetime customer value – together they can be very powerful to make decisions and personalize the experience.”
“Given the demands of today’s customers, marketers need the tools to ensure personalized interactions at every touchpoint and provide value throughout the customer journey,” said Rupen Shah, vice president, ISV alliances & strategy, Pegasystems. “Partnering with Movable Ink plays an important role in expanding the reach of Pega’s leading marketing solutions to help our joint clients meet specific needs that create more meaningful one-to-one customer engagement.”
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Pega solutions enable marketers to leverage intelligent technology like predictive analytics and machine learning to move from traditional campaigns to one-to-one, always-on marketing. Pega® Customer Decision Hub – part of the Pega Infinity digital transformation suite – is Pega’s real-time AI engine which enables clients to anticipate customers’ changing needs and provide personalized, relevant recommendations throughout the customer journey. By engaging customers with meaningful interactions, Pega clients boost customer satisfaction and increase customer lifetime value.
To further support its expanded relationship, Movable Ink is sponsoring PegaWorld, Pega’s annual conference taking place June 2 – 5 in Las Vegas.
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