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OTT Advertising Platform

Digital Remedy’s Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award

Flip Named Best New TV/Streaming Ad Sales Program/Product for Its Full-Funnel Attribution Tracking & Automated Campaign Optimization Digital Remedy, a leader in data-powered technology and services for marketers, today announced its Flip platform, has been named the Best New TV/Streaming Ad Sales Program or Product in the 2021 Digiday Video & TV Awards. The platform is a revolutionary OTT platform that delivers full-funnel attribution by connecting ad views to measurable results in order to provide transparent ROI…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from All Things Comedy, Magnite, Sinclair, BidMind, to Nielsen. All Things Comedy Selects Triton Digital for Podcast Creation, Management, Distribution and Audience Measurement Triton Digital, the global technology and services leader to the digital audio and podcast industry, and All Things Comedy (ATC), a digital media co-operative and content creation studio, announced that ATC has…

BidMind by Fiksu Taps Pixalate to Confront Ad Fraud in Connected TV/OTT

BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilizing Pixalate's pre-bid ad fraud detection and measurement solutions, BidMind customers will gain access to high-quality inventory while maintaining brand safety. Pixalate is accredited by the Media Rating Council, Inc. (MRC) for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and…

Roku to Acquire dataxu to Strengthen Industry-Leading OTT Advertising Platform

Roku, Inc. announced that it has entered into an agreement to purchase Boston-based dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. dataxu provides marketers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. dataxu utilizes advanced TV and OTT media planning tools, a proprietary device graph, and data science to help marketers optimize for business outcomes across TV, OTT, desktop and…