Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from All Things Comedy, Magnite, Sinclair, BidMind, to Nielsen.
All Things Comedy Selects Triton Digital for Podcast Creation, Management, Distribution and Audience Measurement
Triton Digital, the global technology and services leader to the digital audio and podcast industry, and All Things Comedy (ATC), a digital media co-operative and content creation studio, announced that ATC has selected Triton’s Omny Studio podcast platform and Podcast Metrics measurement service to power the creation, management, and distribution of their content as well as the measurement of their listening audience.
Magnite, the world’s largest independent sell-side advertising platform, launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the need to manage direct sold and programmatic demand channels independently and allowing them to compete side by side. As the TV industry transitions away from manual processes and splintered transaction channels, Magnite’s solution brings the same control and flexibility that have long existed in the direct world to the realm of programmatic media.
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced the renewal of its partnership with Sinclair Broadcast Group (Sinclair), a diversified media company and leading provider of local sports and news. The partnership will result in Sinclair using Taboola’s discovery platform and suite of products across their television station sites including its ABC, CBS, FOX and NBC affiliates, as well as its mobile platforms, to optimize user engagement, increase audience loyalty and drive revenue.
BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilizing Pixalate’s pre-bid ad fraud detection and measurement solutions, BidMind customers will gain access to high-quality inventory while maintaining brand safety. Pixalate is accredited by the Media Rating Council, Inc. (MRC) for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. BidMind customers will also continue to be supported by Fiksu’s traffic quality algorithms.
Nielsen Reaches Agreement With Trio Of Agencies: Active International, Ad Results Media, And Oxford Road For Podcast Buying Power Service
Nielsen announced that Active International, Ad Results Media (ARM), and Oxford Road are now subscribers to Nielsen’s Podcast Buying Power Service. As new subscribers to Nielsen’s service, these agencies will have access to podcast insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. Currently counting over 13 major podcast companies as subscribers, as well as several agency clients, Nielsen’s Podcast Buying Power Service allows clients to profile shows using program titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. At last count, Nielsen’s Podcast Buying Power featured over 160 of the largest podcast programs in its database.
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