Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comcast (Entertainment), RISE (Technology), Unbxd (E-Commerce and Mobile Commerce), IntentData.io (Account Based Marketing), to Eluvio (B2B Data).
Comcast Launches Black Experience on Xfinity Channel, Endorsed by African American Film Critics Association
Comcast NBCUniversal is excited to announce the launch of Black Experience on Xfinity, a first-of-its kind destination of Black entertainment, movies, TV shows, news, and more. Curated by industry leaders, Black Experience will feature high-quality content from many of Xfinity’s existing network partners, at no additional cost, while investing millions of dollars in fostering and showcasing emerging Black content creators. The channel is the only one of its kind endorsed by African American Film Critics Association (AAFCA), the world’s largest group of Black film critics that gives annual awards for excellence in film and television.
RISE Launches Virtual Super Bowl Activation ‘Champions of Change’ Featuring Saquon Barkley and Candace Parker, With Help of OBE and Think TRUE
RISE (Ross Initiative in Sports for Equality) has launched virtual Super Bowl activation ‘Champions of Change’ with help from On Board Experiential (OBE) and its incubated Black-owned, minority-led consultancy Think TRUE. The virtual fan experience is an immersive, 360-experience that takes fans on a multi-sensory journey designed to educate, evoke empathy and inspire action, while highlighting the impact sports has on inspiring social change.
Unbxd Collaborates With Google Cloud to Offer AI-Powered Commerce Search on Google Cloud for Retail Stores
Unbxd Inc., a leading provider of AI-powered Commerce Search and Product Discovery solution announced a collaboration with Google Cloud. As part of the collaboration, Unbxd will deliver its commerce search service, hosted on Google Cloud, to retail customers. Unbxd will also leverage Google Cloud’s advanced Search, Recommendations, and AI technologies to better enable product discovery for retail customers.
IntentData.io, Inc. announces the release of Contextual Technographic Data to fill a gap in enterprise and rapid growth companies’ marketing data stacks. Technographics are commonly used as part of ICP (ideal customer profile) account identification and prioritization. Whether to identify opportunities to displace a vulnerable competitor, focus on prospects with unmet needs, perform broad market research, identify complementary products that integrate well, or any of a number of other applications, technographic data is used by marketers in many industries.
Eluvio Announces Partnership with MGM for Next Generation Content Servicing and Digital Marketing Platform
Eluvio announced a multi-year agreement with Metro Goldwyn Mayer (MGM) to extend use of the Eluvio Content Fabric to power MGM.com and MGM ROAR, their enhanced B2B platform which provides MGM licensing partners the ability to experience new content, screenings, and marketing materials for the studio’s vast library of films, TV shows, and digital assets. The effort improves MGM’s operations and client experience and significantly expands upon initial work that Eluvio previously announced with MGM.
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