All Things Comedy Selects Triton Digital for Podcast Creation, Management, Distribution and Audience Measurement
Triton Digital, the global technology and services leader to the digital audio and podcast industry, and All Things Comedy (ATC), a digital media co-operative and content creation studio, announced that ATC has selected Triton’s Omny Studio podcast platform and Podcast Metrics measurement service to power the creation, management, and distribution of their content as well as the measurement of their listening audience.
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Through this partnership, ATC will utilize the enterprise-level tools within Omny Studio to create, publish, and promote their growing portfolio of comedy podcasts to audiences across a wide range of devices and platforms, including smart speakers, social media networks, and smart phones. Additionally, ATC will use Triton’s Podcast Metrics service to measure their listening audience and will also participate in Triton’s Podcast Reports moving forward.
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“ATC is committed to creating a variety of content and unique opportunities. Aligning with the best tools is critical to our success,” said Russell Weissman, VP of Marketing & Audience Strategy at All Things Comedy. “Triton Digital’s Omny Studio platform and Podcast Metrics service are relied upon and trusted by the top publishers in the industry. We look forward to working with the Triton team in leveraging their powerful technology to support our acceleration in addition to increasing our distribution partnerships and revenue.”
“We are pleased to provide All Things Comedy with the tools and data they need to continue to create and distribute content that makes people laugh,” said John Rosso, President of Market Development at Triton Digital. “We are confident that the data and insights from our Podcast Metrics platform will enable them to analyze and optimize their distribution efforts while furthering their visibility with advertisers.”
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