Nielsen And IHS Markit Turbocharge Audience And Outcomes Measurement With Polk Automotive Solutions

Strategic relationship enables marketers to make smarter decisions on how and when to engage auto buyers Today, Nielsen (NLSN) announced a strategic relationship with IHS Markit (NYSE: INFO), a leading provider of automotive information and insights. Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions. Leveraging Nielsen offerings, advertisers will have a clearer understanding of today's auto…

Fobi Appoints Former NielsenIQ VP of Strategic Alliances North America, Richard Lee as SVP of Strategy & Corporate Development to…

Key hiring will further strengthen the stellar Fobi senior management team and will immediately accelerate Fobi’s growth in the Retail and CPG space Fobi AI Inc., a global leader in providing real-time data analytics through artificial intelligence to drive customer activation and engagement, is pleased to announce that Fobi has appointed Richard Lee, former VP of Strategic Alliances at NielsenIQ, as its new SVP of Strategy & Corporate Development. Marketing Technology News: MarTech Interview with Steve Daheb, Chief…

AdImpact Taps Nielsen and Deluxe Veteran, Dwight Green as Chief Business Officer

Green Brings 20+ Years of Leadership Experience to Advertising Intelligence Company AdImpact, a leading competitive ad intelligence SaaS company, has announced that Dwight Green has been appointed as the company’s new Chief Business Officer. In this new role, he will help guide the company’s executive leadership team through strategy, innovation and go-to-market execution. Marketing Technology News:The Future of Digital Audio Advertising is a Dialogue Green brings over 20 years of experience building out ventures and…

Nielsen: ONE Championship Ranks Among Top 10 Global Sports Properties In Viewership And Engagement

ONE Championship (ONE), Asia's largest global sports media property, ranks among the top 10 global sports properties in the world, according to a recent report released by Nielsen titled, "How the World's Biggest Sports Properties Engaged Fans in 2020." Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns ONE Championship, which launched less than 10 years ago, is also growing at the…

Boston Globe Media And Nielsen To Conduct Unique Cross-Platform Diversity & Inclusion Brand Study

Nielsen and Boston Globe Media Partners, LLC (BGMP) announced the launch of a custom and proprietary cross-platform study that will help the New England-based metro organization strengthen its brand position and foster better engagement among local communities. The study, commissioned by BGMP and designed in partnership with Nielsen, will enable the media organization, particularly its nearly 150-year old daily newspaper, The Boston Globe, to develop a deeper understanding of its readers and potential subscribers. Nielsen…

NielsenIQ Acquires Product Attribute Powerhouse Label Insight

For Americans, finding products that meet their health and wellness needs is unnecessarily challenging; NielsenIQ acquires Label Insight to change that NielsenIQ has acquired Label Insight, the industry’s most trusted source of product attribute data and the largest product metadata platform globally. Marketing Technology News: MarTech Interview with Vladimir Pintea, Head of Open Banking Gateway at Salt Edge “Retailers and manufacturers are in dire need of powerful analytics and there is no…

NielsenIQ Launches Retail Analytics for Small CPG Brands

NielsenIQ’s new Byzzer platform is purpose-built to enable small businesses to sell more, win market share, and drive product innovation NielsenIQ, the leading authority in consumer intelligence, today announced the launch of Byzzer. It’s a first-of-its-kind platform to provide actionable insights that help small and emerging consumer packaged goods (CPG) businesses—such as those in the food, beauty, pet, alcoholic beverage, and cannabis industries—drive growth and market share. NielsenIQ built Byzzer to…

Stephanie Plaines Joins Nielsen Board of Directors

Nielsen Holdings plc, announced today the addition of Stephanie Plaines as a member of the company's Board of Directors, effective Wednesday, April 21, 2021. She has been appointed to the Board's audit committee as well. A seasoned financial leader across a range of Fortune 500 companies, Plaines served as the Chief Financial Officer of Jones Lang LaSalle Incorporated ("JLL"), the US Retail CFO at Starbucks Corporation, the CFO of SamsClub.com at Walmart Global eCommerce, and the CFO of the Stop & Shop division at…

Nielsen Doubles Down On Streaming, Adds Viewership By Platform And Advanced Audience Demographics

Combined with Nielsen SVOD Content Ratings, Nielsen now delivers comprehensive streaming performance metrics across program, platform and streaming category Today, Nielsen, announced the launch of Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen's premier audience insights platform, NPOWER, that provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers…

NielsenIQ and J.D. Power Enter Strategic Alliance to Bring Unparalleled Automotive Research to Major Growth Markets

NielsenIQ, an industry leader in global measurement, and J.D. Power, a global leader in data analytics and consumer intelligence, announced their intent to launch a multinational strategic alliance to bring benchmark automotive customer experience studies and deep auto industry data analysis to major growth markets such as India, Southeast Asia and the Middle East. Drawing on the strong market presence of NielsenIQ and the deep industry expertise of J.D. Power, the alliance will feature J.D. Power benchmark automotive…

Octopus Interactive Announces Measurement by Nielsen Digital Content Ratings Available for Q2, 2021

Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced a relationship with audience measurement leader Nielsen to incorporate Octopus Interactive’s content into Nielsen’s Digital Content Ratings. The move will add Nielsen third-party measurement to Octopus’ robust first-party data effective in Q2 2021. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint The relationship with Nielsen comes as…

Nielsen Market Lift Offers Marketers In Over 30 New Markets Accountability For Their Ad Investments

Nielsen Holdings plc announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity. Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements. Marketing Technology News: Samba TV and 605…

Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform

Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy Today, Nielsen (NYSE: NLSN) and Twitter (NYSE: TWTR) announced the expanded integration of Nielsen's audience measurement and outcomes cross-media solutions into Twitter's video ad platform. The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR). Together, these tools will enable Twitter to help video advertisers do more robust pre- and post-campaign…

Keen Joins NielsenIQ Connect Partner Network to Advance Automated Marketing Investment Planning

Keen Decision Systems, a leader in automated marketing investment planning for leading consumer good, financial services and pharmaceutical consumer brands, announced it has joined the NielsenIQ Connect Partner Network, the largest open ecosystem of technology-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. The partnership enables NielsenIQ data to integrate directly into Keen’s decision-support platform to help marketing leaders make data-informed decisions…

Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of COVID-19

Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen, today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic. It found that while marketers at organizations of all sizes rank customer acquisition as their top objective in 2021, smaller companies are more focused on customer retention than large companies. To achieve both of those…

Nielsen Annual Marketing Report Underscores The Need for Brands To Evolve Strategies In Wake Of COVID-19

Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic. It found that while marketers at organizations of all sizes rank customer acquisition as their top objective in 2021, smaller companies are more focused on customer retention than large companies. To achieve both of those…

Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer

Nielsen, announced that Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019. Marketing Technology News: MarTech Interview with Shalin Jain, CEO at HappyFox Sims-Williams joined Nielsen in January 2020. She will continue to lead Nielsen's diversity, equity and inclusion (DE&I) team, working to develop a more inclusive culture for the company and increase diverse representation. As CDO,…

Dimensional Insight joins NielsenIQ Connect Partner Network to Provide Analytics and Data Standardization to Joint Customers

Joint customers are able to see a complete view of their depletions data and visualize it through Dimensional Insight’s BeverageLink product Dimensional Insight®, maker of Diver Platform®, a solution that provides data analytics, integration, and KPIs, today announced it has joined the NielsenIQ Connect Partner Network. Through this partnership, beverage alcohol companies will use NielsenIQ data with depletions and visualize that data through Dimensional Insight’s products, including the BeverageLink data…

NielsenIQ Establishes Independence As A Standalone Company

As a new company, NielsenIQ sets out to transform its business and inform the future of commerce NielsenIQ begins its next chapter as an independent company with the closing of its acquisition by Advent International in partnership with incoming Executive Chairman and CEO James “Jim” Peck. As a standalone business, NielsenIQ is better positioned to accelerate its transformation and strengthen its market-leading position. Marketing Technology News: How to Start Creating the Change Advertising Needs To move…

Nielsen Announces Completion Of Sale Of Global Connect Business To Advent International

Nielsen Holdings plc, announced that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James "Jim" Peck. NielsenIQ is Nielsen's former Global Connect business. Marketing Technology News: Alter Agent’s Study Examines Year-Long Trends Surrounding Consumer Fear and Anxiety David Kenny, Nielsen Chief Executive Officer said, "We thank the entire NielsenIQ team for their invaluable commitment and contributions over the years. We look forward to continuing a…