Straight To View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming Platforms

New service gives industry a wide array of consumer data and actionable insights for this new form of distribution accelerated and influenced by COVID-19 Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19…

Nielsen Media Welcomes Caroline Clarke: New Head Of Editorial Content Strategy

Nielsen announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately. In this role, Ms. Clarke will lead the Nielsen Media Thought Leadership team and set the global strategy for content, as the company faces a new chapter, transforming into an independent, publicly traded media company. Marketing Technology News: Pega Acquires Qurious.io for AI-Powered Speech Analytics As Senior Vice President of Editorial Content Strategy, Clarke will report to…

Nielsen Renews Multi-Year Agreement With TEGNA For Local TV Ratings And Insights Services

Provides Measurement of Digital Linear Audiences Across All TEGNA Markets Nielsen announced a multi-year renewal agreement with TEGNA Inc. a local news leader with 64 stations in 51 markets. Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough. Nielsen's industry leading Local TV measurement…

Nielsen Global Connect Displays Impressive E-Commerce Measurement Strength And Power For U.S. Online Grocery Industry

Nielsen Global Connect shared details of the notable expansion of its U.S. e-commerce measurement business. During a historic year of e-commerce consumer adoption, Nielsen Connect brought laser focus to understanding today's omnishopping consumer. Within the U.S., in 2020, strategic enhancements to Nielsen Global Connect's ePanel methodology bolstered the company's read into the growing e-commerce marketplace. Nielsen Global Connect's ePanel of over 1.5 million households now captures over 700,00 online transactions each…

AdLarge Media And Nielsen Sign Renewal Agreement For Network Audio Measurement Of The ALM ROI Network

Agreement Includes RADAR, the only Nielsen audio service with Network Radio Commercial Ratings Nielsen announced that AdLarge has signed a renewal agreement with Nielsen audio.  With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network's audience delivery. AdLarge's RADAR-rated ALM ROI Network consistently ranks in the top five. As one of the largest networks in RADAR, it provides broad reach, while…

Cross-Media Currency Becomes Reality With Nielsen ONE

Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen's transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in Q4 2022 with the intention to fully transition the industry to cross-media metrics by the Fall 2024 season. More so than…

Captiv8 & Nielsen Study Reveals the Positive Impact of Influencer Marketing

Captiv8, the largest AI-powered, end-to-end influencer marketing software, and analytics platform, worked with Nielsen, a global leader in measurement and data analytics, to launch the first-ever Nielsen Influencer Brand Effect study in the US. As influencer marketing continues to grow, marketers have an increased demand to better understand results of influencer-led marketing campaigns. Recognizing this opportunity to further measure ROI and results, Captiv8 executed the first US-based Nielsen Influencer Brand Effect Study…

Nielsen Names Jamie Moldafsky As Chief Marketing And Communications Officer

Savvy Industry Veteran Moldafsky Will Run the Integrated Global Function for the Nielsen Global Media business Nielsen Holdings plc announced that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately. Previously, Moldafsky was Chief Marketing Officer at Wells Fargo Bank, where, for nine years, she was responsible for the full scope of marketing, including Global Brand Strategy and Management, Product Marketing, Media, Research and Analytics,…

Nielsen Advances The Next Frontier Of Measurement And Technology

New ID Resolution System Covering Audience and Outcomes Measurement to Power Cross-Media Measurement, Next-Gen Digital Methodologies Nielsen unveiled its ID resolution system that will underpin its audience and outcomes measurement products in a cookieless world to support cross-media, including digital. Consistent with its mission of providing trusted and independent measurement, Nielsen will continue to deliver holistic, people-based measurement across all platforms and publishers and deduplicate devices, content and ad…

VIZIO Taps Nielsen To Measure Advanced TV Campaigns

Expansion of Nielsen Measurement Empowers Marketers to Measure Performance Across VIZIO Premium and Addressable Campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on VIZIO that utilize the open…

Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers Unlock & Monetize Addressable

Integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement Nielsen announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV. Nielsen's addressable measurement will include AT&T's DIRECTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that…

OmniScale Media Adds Rachel Nielsen to its Advanced Technology Marketing Team

OmniScale Media, a full-service media agency specializing in driving awareness and adoption for advanced computing technology companies, announced the addition of Rachel Nielsen to bolster its content marketing production capabilities. As the Content Marketing Manager for OmniScale Media, Nielsen will be responsible for the planning, management, and execution of public-facing webinars and other digital marketing productions for the agency's clients. Marketing Technology News: Sinch AB (publ): Sinch Completes Acquisition…

Nielsen’s Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence

The new brand identity underpins the company's transformation into a standalone, tech-forward company Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event. Once Nielsen's Global Consumer Business becomes a stand- alone company it will be known as NielsenIQ, identified by a new brand logo with a vibrant Flash Green color that reflects the company's dynamic and optimistic spirit,…

Nielsen Reaches Agreement With NPR For Podcast Buying Power Service

Service provides insights matching podcast listeners with their buying habits Nielsen announced that NPR is now a subscriber to Nielsen's Podcast Buying Power service. As a new subscriber to Nielsen's service, NPR  will have access to podcast insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. Marketing Technology News: MURAL Announces Adobe Creative Cloud Integration to Enhance Visual Collaboration Currently counting over 12…

Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time

Expands Nielsen's Advanced TV footprint, positions Digital Ad Ratings as the leading independent CTV measurement solution Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen's ability to measure YouTube beyond computer and mobile and builds on Nielsen's expanding Advanced TV product suite that…

Adsquare and Nielsen Strengthen Out-of-Home Media Buying

Nielsen announces an integration with Adsquare​, enabling European marketers to intelligently target audiences for out-of-home media buying. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across a number of different online and offline marketing channels including display, video, native, audio, connected TV…

Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data

Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant, and richer digital advertising data first for existing mobile, desktop, display, and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enable an increased level of measurement…

Epicenter Experience Hires Paul Lindstrom, Former SVP of Nielsen Strategic Media Research

Epicenter Experience has announced that Paul Lindstrom, the former SVP of Nielsen Strategic Media Research, has joined its team in an advisory capacity to accelerate research innovation and evolve the Cinema and Digital Out of Home services he originally created. This move asserts the company's further investment and commitment to delivering ongoing audience measurement and reporting services as well as product innovation to the Cinema and Digital Out of Home markets. Earlier this month Nielsen announced that it is exiting…

Launching Nielsen Compass: A World Leading And Powerful Campaign Outcomes Database

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI Nielsen announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative (norms) standards for campaign outcomes measurement. The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms providing a…

Cuddle Joins Nielsen Connect Partner Network To Transform How Retail And CPG Leaders Consume Market Data

The new partnership combines the power of Cuddle’s intuitive analytics platform with Nielsen insights to transform how Retail and CPG leaders consume market data Cuddle, a leading AI-powered analytics platform, empowering industry leaders to use business insights gleaned from company data to improve overall business performance, announced it has joined the Nielsen Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG)…