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Nielsen Global Connect Appoints Chief Financial Officer

Seasoned Financial Executive Chandler Bigelow Joins Nielsen Global Connect Global measurement and data analytics company Nielsen announced the appointment of Chandler Bigelow as Chief Financial Officer for the Nielsen Global Connect business. Bigelow joins Nielsen Global Connect from Tribune Media Company where he served as the company's CFO. With close to three decades of proven success at public and private companies, Bigelow brings significant expertise in leading corporate finance strategy, with strong capital markets…

Nielsen’s New Retail Pricing Analytics Brings Visibility and Stability to an Unstable Pricing Landscape

Powered by Nielsen's leading price intelligence data and machine learning, Retail Pricing Analytics shapes a smarter retail market Nielsen Global Connect today announced the successful rollout of its new Retail Pricing Analytics application tools. More than 60 leading consumer packaged goods (CPG) retailers in the U.S., including Associated Wholesale Grocers, Inc. (AWG), Coborn's, Smart & Final, ReFuel, Weis Markets and NPC, are powering their strategic pricing decisions through Nielsen's latest end-to-end pricing and…

Nielsen Media Partners with Innity to Bring VisualDNA Targeting Solution in Hong Kong

Understanding Consumers by Personality Traits is a New Bright Spot for Ad Targeting Nielsen Media announced the launch of VisualDNA for the Hong Kong Market. VisualDNA, Nielsen's proprietary data that helps companies, brands and marketers understand the human personality, allowing businesses to serve their customers better. In partnership with Innity, a leading online media company, Nielsen VisualDNA allows the provision of audience personality to marketers for the first time. The data is a result of a global…

Nielsen to Appoint Jonathan Miller to Board of Directors

Forming Finance Committee of the Board Enters into Information Sharing and Cooperation Agreements with Elliott Management Nielsen announced that it plans to appoint digital media veteran Jonathan Miller to the Company's Board of Directors following the Company's Annual General Meeting of Shareholders scheduled for May 12, 2020. The Company expects the appointment to be effective in June. The Company's Board will also form a Finance Committee whose responsibilities include overseeing the Company's strategic, capital and…

Nielsen Global Connect and 1010data Expand Relationship to Serve the Growing Need for Collaborative Analytics and Data Sharing Solutions for…

Nielsen Global Connect and 1010data announced they have expanded their relationship to co-develop and commercialize solutions that will help retailers and manufacturers better understand the daily sales, supply chain and on the shelf availability/out of stock positions at brick and mortar stores. To ensure the success of the alliance, both companies have made significant investments in a joint program office to determine a solution roadmap, product development, go-to-market activities, professional services offerings and…

Criteo Announces Implementation of Nielsen Digital Measurement Solutions

New relationship will enable marketers to understand the brand lift benefits of their performance campaigns and measure the demographics of the consumers they reach Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced the planned implementation of Nielsen's Digital Ad Ratings (DAR), the industry standard for digital ad measurement, and Digital Brand Effect, which helps advertisers better measure and optimize brand lift metrics, with Criteo…

Nielsen Brandbank and Productsup Announce Integration to Streamline Product Content Flow For Customers

This integration allows joint customers to easily export product content from Productsup to Brandbank via the Brandbank Ingestion Engine Nielsen Brandbank, the world's leading product content creation management and publishing solution for multichannel retailing, and Productsup, leading ecommerce data integration company, announced the launch of a partnership that enables their customers to streamline their product content flow, improving consumer experiences across numerous digital channels. Marketing Technology News:…

Univision And Nielsen Sign Multi-Year, Multi-Market Renewal Agreement For Audio Measurement

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision's owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. Spanish-language radio plays an indispensable role in appealing to a significant portion of U.S. Hispanic consumers. This combined suite of services will allow Univision to demonstrate the strength of the Hispanic and…

Nielsen And Scripps Reach Multi-Year Agreement For Measurement Services

Local Television Stations to Utilize Full Suite of TV Solutions Nielsen and E.W. Scripps Company announced a multi-year agreement under which Nielsen will provide a comprehensive suite of measurement services for the Scripps local television stations,  including those recently acquired from Raycom, Cordillera and Tribune. This agreement includes Nielsen's Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix. Marketing Technology News: Finding it Extremely Hard to Attract Audience to…

Voxnest And Its Podcast Platform Spreaker Integrate With Nielsen For Deeper Targeted Advertising

Nielsen Audience Segments available to advertisers and publishers under the Voxnest umbrella Voxnest, an audio technology company, announced that it has signed a new agreement with Nielsen today for the use of Nielsen Audience Segments. With this contract, both advertisers who utilize Voxnest Audience Network and podcast publishers on Spreaker, a Voxnest brand, will utilize the integrated data in order to achieve a richer understanding of podcast listeners, get specific with audience targeting, and drive better…

National Retail Solutions (NRS) Joins Nielsen Connect Partner Network

National Retail Solutions (NRS), the operator of a leading nationwide point-of-sale (POS) network for independent retailers, today announced that it has joined Nielsen's Connect Partner Network. The relationship with NRS enables Nielsen's Global Connect Business clients within the retail and consumer packaged goods (CPG) industries to access NRS' point-of-sale scanner data curated from over 8,000 independent, predominantly urban retailers nationwide.   Because the NRS-gathered data is now aligned with the Nielsen product…

Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020

Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last year to 60/40 this year, while ROI on advertising investment, especially online, will continue to increase in importance. Amid concerns with job prospects and financial security, Hong Kong's consumers are increasingly conservative with spending, reflected by a new low in Consumer Confidence Index (CCI) at 83 during…

Cumulus Media Extends Its Agreement With Nielsen Audio And Adds Continuous Diary Measurement

Agreement also includes Local Nielsen Media Impact in Dallas, Atlanta and Chicago Nielsen announced that Cumulus Media, a leading audio-first media and entertainment company, has extended its agreement for Nielsen Audio Measurement services through 2022 and added Continuous Diary Measurement (CDM) for 120 stations across 14 markets. Additionally, Cumulus signed up for Local Nielsen Media Impact (Local NMI) in its Dallas, Atlanta and Chicago markets. Marketing Technology News: Alder Home Security Selects PX to…

Sylo Teams Up With Nielsen Global Connect to Advance Influencer Marketing Measurement

Partnership Helps Marketers Optimize National Campaigns Regional Brand Sales Sylo, an unbiased 3rd party verification and measurement platform for influencer marketing announced that it has joined the Nielsen Connect Partner Network. Through the partnership, Sylo, is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver timely insights on which influencers are influencing sales.  This agreement scales Sylo's campaign monitoring tool, Tracker to Nielsen's…

Nielsen Selects AnswerRocket’s AI-Powered Analytics Platform to Automate Insights Generation

Alliance Enables Acceleration of Market Insights for Nielsen Global Connect Clients Worldwide AnswerRocket and Nielsen's Global Connect business announced that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it serves around the world. AnswerRocket's analytics solution provides Nielsen with the means to efficiently scale insights generation using artificial intelligence and machine…

Nielsen Makes Senior Appointments, Further Builds Out Media Management Team

Sean Cohan joins Nielsen as Chief Growth Officer and President, International Karthik Rao named Chief Operating Officer, Nielsen Global Media Peter Bradbury upped to Chief Commercial Officer, US Nielsen Holdings plc announced the following appointments: Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury, currently Executive Vice President & Managing Director, US Media Sellers Group, has been promoted to Chief Commercial Officer, US and…

Eric Bosco Named Chief Product Officer At Nielsen Global Media

Nielsen Holdings plc announced that Eric Bosco will join the company as Chief Product Officer (CPO) for its Global Media division, effective Feb. 10, 2020. As head of Nielsen Global Media’s product organization, Bosco will spearhead product strategy and execution and will be responsible for every element of the division’s product framework with emphasis on designing and creating scalable products to serve Nielsen’s clients and the media industry. A central part of Bosco’s role will be shepherding a unified product…

Nielsen Brandbank and SKU Ninja + WhyteSpyder Launch Strategic Alliance

Agreement Strengthens Nielsen Brandbank's Ability to Combine Best-In-Class Product Content With Rich Media to Improve Consumer Engagement and Informed Purchasing Decisions Nielsen Brandbank, the world's largest provider of digital product content for eCommerce websites, mobile shopping apps, merchandising, and marketing, has formed a strategic alliance with industry-leading rich content experts, SKU Ninja + WhyteSpyder to extend the Nielsen Brandbank Connect offering. The global alliance strengthens Nielsen Brandbank's…

IPG Mediabrands Is First Agency Client To Subscribe To Nielsen Podcast Listener Buying Power Service

Service Provides Podcasters and Brands With Compelling Insights Matching Podcast Listeners by Genre With Their Buying Habits Nielsen announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. This is the first agency to subscribe to this service. The umbrella IPG agencies include Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix. IPG will have access to…

Nielsen Report Finds Overseas Merchants Are Actively Exploring Digitalization via Chinese Mobile Payments to Boost Sales and Customer…

Alipay and Nielsen have jointly released a new survey on the latest trends in Chinese outbound tourism and the consumption habits of Chinese travelers for the third consecutive year. This year’s survey also finds that overseas merchants are actively exploring digital operations via Chinese mobile payments to increase sales and customer traffic. This is demonstrated by nearly 8 out of 10 (78%) U.K. merchants surveyed saying they are likely to recommend Alipay to their peers, especially for utilizing digital operations to…