Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform

Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy Today, Nielsen (NYSE: NLSN) and Twitter (NYSE: TWTR) announced the expanded integration of Nielsen's audience measurement and outcomes cross-media solutions into Twitter's video ad platform. The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR). Together, these tools will enable Twitter to help video advertisers do more robust pre- and post-campaign…

Keen Joins NielsenIQ Connect Partner Network to Advance Automated Marketing Investment Planning

Keen Decision Systems, a leader in automated marketing investment planning for leading consumer good, financial services and pharmaceutical consumer brands, announced it has joined the NielsenIQ Connect Partner Network, the largest open ecosystem of technology-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. The partnership enables NielsenIQ data to integrate directly into Keen’s decision-support platform to help marketing leaders make data-informed decisions…

Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of COVID-19

Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen, today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic. It found that while marketers at organizations of all sizes rank customer acquisition as their top objective in 2021, smaller companies are more focused on customer retention than large companies. To achieve both of those…

Nielsen Annual Marketing Report Underscores The Need for Brands To Evolve Strategies In Wake Of COVID-19

Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic. It found that while marketers at organizations of all sizes rank customer acquisition as their top objective in 2021, smaller companies are more focused on customer retention than large companies. To achieve both of those…

Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer

Today, Nielsen, announced that Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019. Marketing Technology News: MarTech Interview with Shalin Jain, CEO at HappyFox Sims-Williams joined Nielsen in January 2020. She will continue to lead Nielsen's diversity, equity and inclusion (DE&I) team, working to develop a more inclusive culture for the company and increase diverse representation.…

Dimensional Insight joins NielsenIQ Connect Partner Network to Provide Analytics and Data Standardization to Joint Customers

Joint customers are able to see a complete view of their depletions data and visualize it through Dimensional Insight’s BeverageLink product Dimensional Insight®, maker of Diver Platform®, a solution that provides data analytics, integration, and KPIs, today announced it has joined the NielsenIQ Connect Partner Network. Through this partnership, beverage alcohol companies will use NielsenIQ data with depletions and visualize that data through Dimensional Insight’s products, including the BeverageLink data…

NielsenIQ Establishes Independence As A Standalone Company

As a new company, NielsenIQ sets out to transform its business and inform the future of commerce NielsenIQ begins its next chapter as an independent company with the closing of its acquisition by Advent International in partnership with incoming Executive Chairman and CEO James “Jim” Peck. As a standalone business, NielsenIQ is better positioned to accelerate its transformation and strengthen its market-leading position. Marketing Technology News: How to Start Creating the Change Advertising Needs To move…

Nielsen Announces Completion Of Sale Of Global Connect Business To Advent International

Nielsen Holdings plc, announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James "Jim" Peck. NielsenIQ is Nielsen's former Global Connect business. Marketing Technology News: Alter Agent’s Study Examines Year-Long Trends Surrounding Consumer Fear and Anxiety David Kenny, Nielsen Chief Executive Officer said, "We thank the entire NielsenIQ team for their invaluable commitment and contributions over the years. We look forward to…

Roku and Nielsen Announce Strategic Alliance

Roku to Acquire Nielsen’s Advanced Video Advertising Business, Accelerating Roku’s Launch of Dynamic Ad Insertion for TV Programmers and Marketers Nielsen and Roku Will Expand Traditional TV and TV Streaming Coverage Across Roku’s Platform to Help Standardize Cross-Media Measurement Roku, Inc.,  and Nielsen,  today announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market. Roku has entered into an agreement to acquire…

SummitMedia Enters Into A New Multi-Year Agreement With Nielsen Audio And Adds Continuous Diary Measurement To Its Rating Service Suite

Suite of Services Includes TAPSCAN and Nielsen Scarborough Nielsen announced that SummitMedia, LLC, has entered into a long-term agreement for Nielsen Audio services in its nine markets. The new agreement incorporates an expansion and enhancement of the service level to include Continuous Diary Measurement (CDM). Effective immediately, SummitMedia will have full, unqualified subscriber access to the monthly CDM currency ratings, TAPSCAN software and Nielsen Scarborough in all markets where available. Marketing Technology…

Nielsen Reaches Agreement With Trio Of Agencies: Active International, Ad Results Media, And Oxford Road For Podcast Buying Power Service

Service provides insights matching podcast listeners with their buying habits Nielsen announced that Active International, Ad Results Media (ARM), and Oxford Road are now subscribers to Nielsen's Podcast Buying Power Service. As new subscribers to Nielsen's service, these agencies will have access to podcast insights spanning 18 genres that can be cross referenced against a massive category of consumer purchase behavior patterns and services usage. Currently counting over 13 major podcast companies as subscribers, as…

Straight To View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming Platforms

New service gives industry a wide array of consumer data and actionable insights for this new form of distribution accelerated and influenced by COVID-19 Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19…

Nielsen Media Welcomes Caroline Clarke: New Head Of Editorial Content Strategy

Nielsen announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately. In this role, Ms. Clarke will lead the Nielsen Media Thought Leadership team and set the global strategy for content, as the company faces a new chapter, transforming into an independent, publicly traded media company. Marketing Technology News: Pega Acquires Qurious.io for AI-Powered Speech Analytics As Senior Vice President of Editorial Content Strategy, Clarke will report to…

Nielsen Renews Multi-Year Agreement With TEGNA For Local TV Ratings And Insights Services

Provides Measurement of Digital Linear Audiences Across All TEGNA Markets Nielsen announced a multi-year renewal agreement with TEGNA Inc. a local news leader with 64 stations in 51 markets. Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough. Nielsen's industry leading Local TV measurement…

Nielsen Global Connect Displays Impressive E-Commerce Measurement Strength And Power For U.S. Online Grocery Industry

Nielsen Global Connect shared details of the notable expansion of its U.S. e-commerce measurement business. During a historic year of e-commerce consumer adoption, Nielsen Connect brought laser focus to understanding today's omnishopping consumer. Within the U.S., in 2020, strategic enhancements to Nielsen Global Connect's ePanel methodology bolstered the company's read into the growing e-commerce marketplace. Nielsen Global Connect's ePanel of over 1.5 million households now captures over 700,00 online transactions each…

AdLarge Media And Nielsen Sign Renewal Agreement For Network Audio Measurement Of The ALM ROI Network

Agreement Includes RADAR, the only Nielsen audio service with Network Radio Commercial Ratings Nielsen announced that AdLarge has signed a renewal agreement with Nielsen audio.  With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network's audience delivery. AdLarge's RADAR-rated ALM ROI Network consistently ranks in the top five. As one of the largest networks in RADAR, it provides broad reach, while…

Cross-Media Currency Becomes Reality With Nielsen ONE

Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen's transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in Q4 2022 with the intention to fully transition the industry to cross-media metrics by the Fall 2024 season. More so than…

Captiv8 & Nielsen Study Reveals the Positive Impact of Influencer Marketing

Captiv8, the largest AI-powered, end-to-end influencer marketing software, and analytics platform, worked with Nielsen, a global leader in measurement and data analytics, to launch the first-ever Nielsen Influencer Brand Effect study in the US. As influencer marketing continues to grow, marketers have an increased demand to better understand results of influencer-led marketing campaigns. Recognizing this opportunity to further measure ROI and results, Captiv8 executed the first US-based Nielsen Influencer Brand Effect Study…

Nielsen Names Jamie Moldafsky As Chief Marketing And Communications Officer

Savvy Industry Veteran Moldafsky Will Run the Integrated Global Function for the Nielsen Global Media business Nielsen Holdings plc announced that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately. Previously, Moldafsky was Chief Marketing Officer at Wells Fargo Bank, where, for nine years, she was responsible for the full scope of marketing, including Global Brand Strategy and Management, Product Marketing, Media, Research and Analytics,…

Nielsen Advances The Next Frontier Of Measurement And Technology

New ID Resolution System Covering Audience and Outcomes Measurement to Power Cross-Media Measurement, Next-Gen Digital Methodologies Nielsen unveiled its ID resolution system that will underpin its audience and outcomes measurement products in a cookieless world to support cross-media, including digital. Consistent with its mission of providing trusted and independent measurement, Nielsen will continue to deliver holistic, people-based measurement across all platforms and publishers and deduplicate devices, content and ad…