OTT content

UK firm provides mastering and versioning services for theatrical, television, and OTT content Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced…
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The Newsy channel will be available on Philo's streaming TV service just in time for the highly-anticipated 2020 election As part of its continued expansion across over-the-top and pay TV platforms, Newsy has added its full slate of news…
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Key partnership leading Local OTT innovation and success Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the renewal of their Local OTT measurement partnership with Sinclair…
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Households using OTT up 28 percent, total OTT hours up 13 percent year-over-year The latest research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, finds that OTT streaming has…
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TVision, the leader in TV performance metrics, today released its H2 2019 TV Performance Report. The report recognizes the brands, commercials, and TV / OTT content that best captured viewer engagement. “The one universal constant…
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Continuing my manual of TV Marketing metrics, let’s jump straight back in. I – Interactive Advertising With so many ad formats failing to engage ­­– or worse, downright annoy – customers, more and more digital platforms are trialing…
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Study Sheds Light into the Rise of OTT and the Possibility for New Revenue Models for Leading Providers Apple, Netflix, Hulu and Amazon OpenX announced the findings of a nationwide survey conducted by The Harris Poll, showing a massive…
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New Service Simplifies the Android TV Journey for Operators and Enables Them to Deliver Hybrid Television Entertainment to Subscribers TiVo Corporation, a global leader in entertainment technology and audience insights, announced the…
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