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OTT content

Newsy Continues Linear TV Expansion, Adding Full Slate of News Programming to Philo

The Newsy channel will be available on Philo's streaming TV service just in time for the highly-anticipated 2020 election As part of its continued expansion across over-the-top and pay TV platforms, Newsy has added its full slate of news programming to Philo, the nation's fastest-growing live and on-demand streaming service. Philo subscribers now have access to Newsy's up-to-the-minute news coverage and its full lineup of live shows including "Morning Rush" and "Newsy Tonight," and can stream live coverage of key…

Comscore Announces Renewal of Sinclair Compulse360 Local OTT Measurement Partnership

Key partnership leading Local OTT innovation and success Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the renewal of their Local OTT measurement partnership with Sinclair Compulse360, the leading Local OTT content and advertising platform.  As a part of this agreement, Comscore will provide currency-grade, independent 3rd-party validation and measurement for all of Compulse360's OTT campaigns, with both local market and national volume reported for their clients…

Comscore Sees Notable Rise in Streaming Usage

Households using OTT up 28 percent, total OTT hours up 13 percent year-over-year The latest research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, finds that OTT streaming has significantly increased across Connected TVs and streaming boxes/sticks in recent weeks. The higher utilization rates are the latest example of how media consumption shifts are rapidly occurring amid the COVID-19 pandemic. In looking at OTT streaming behavior thus far in March 2020, Comscore…

TVision Releases TV Performance Report for Second Half of 2019, Report Includes Ad Viewability, Ad Attention and OTT Content Analysis

TVision, the leader in TV performance metrics, today released its H2 2019 TV Performance Report. The report recognizes the brands, commercials, and TV / OTT content that best captured viewer engagement. “The one universal constant underpinning premium video is attention. Getting it, retaining it, validating it, and getting it again next time,” explains David Cohen, former President of MAGNA and current TVision advisor. “For decades, we have used a legacy measurement tool to create a surrogate for attention. It was called a…

A-Z Glossary For Good TV Marketing – Part 2

Continuing my manual of TV Marketing metrics, let’s jump straight back in. I – Interactive Advertising With so many ad formats failing to engage ­­– or worse, downright annoy – customers, more and more digital platforms are trialing interactive ads (IADs). In simple terms, IADs allow viewers to ‘press the red button’ or click through to a website. Options include viewing a movie trailer, ordering a sample of a product, entering a competition or simply finding out further information about a brand or product. J – Jump Page…

New Nationwide Consumer Research From OpenX and The Harris Poll Highlights Surging Popularity of OTT With Majority of US Now Streaming Over…

Study Sheds Light into the Rise of OTT and the Possibility for New Revenue Models for Leading Providers Apple, Netflix, Hulu and Amazon OpenX announced the findings of a nationwide survey conducted by The Harris Poll, showing a massive consumer shift toward OTT video content consumption is well underway. With the majority of American adults now using at least one OTT service, and most subscribing to three separate platforms to stream content, the new study highlights how OTT has become the primary video content channel…

TiVo Launches CubiTV for Android TV

New Service Simplifies the Android TV Journey for Operators and Enables Them to Deliver Hybrid Television Entertainment to Subscribers TiVo Corporation, a global leader in entertainment technology and audience insights, announced the launch of TiVo’s CubiTV for Android TV. CubiTV for Android TV is a modular, cost-effective, easy to deploy, pre-integrated solution that enables operators to seamlessly begin their journey with Android TV Operator Tier and leverage the ecosystem benefits. TiVo will publicly demonstrate CubiTV…