Browsing Tag

OTT market

Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market

Market Snapshot highlights initial impact of Disney+ and Apple TV+ in OTT market Parks Associates released research from a recently fielded consumer survey showing new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the “Big 3” Netflix, Amazon Prime Video, and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ highlights the impact of the entry of Disney+ and Apple TV+ in OTT market, including insights into the factors…