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OTT Measurement

Tru Optik Offers Signature Cross-Device OTT Measurement Solution for Free

Company is committed to providing accurate and in-depth reporting and insights to drive advertising efficiency The coronavirus pandemic has shined a spotlight on the power of over-the-top (OTT) TV. With consumers sheltering in place, consumption of ad-supported OTT has increased by over 60 percent. The combination of larger audiences and OTT’s precision targeting capabilities have led TV advertisers to shift more of their budgets to OTT. To help advertisers take full advantage of the efficiency and flexibility of OTT, Tru…