Company is committed to providing accurate and in-depth reporting and insights to drive advertising efficiency
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Tru Optik’s Cross-Screen Audience Validation (CAV) is purpose-built to deliver unbiased real-time
“In March, across leading AdTech
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Up to 15 percent of OTT campaign impressions are not actually delivered to Connected TV (CTV) devices, they are often delivered to less valuable desktop and mobile screens, according to Tru Optik. In an environment where CTV inventory is at a premium, having CTV buys routed to other devices is a problem. CAV validates device delivery and addresses this issue for advertisers and publishers.
“OTT measurement is broken,” said David Wiesenfeld, Chief Strategist, Tru Optik. “Many solutions are repurposed from linear TV or legacy digital advertising and they don’t work for OTT. Valid campaign measurement is key to getting the most bang for your advertising dollar. Accurate in-depth reporting to drive advertising efficiency has never been more important.”
With unmatched scale, CAV answers several critical campaign measurement questions, including:
- How many homes saw my ad?
- How many times did they see it?
- What devices and publishers did my campaign run on?
- What percent of impressions reached my target audience?
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