Microsoft Partners with Eros Now to Deliver Content to Users in Low Internet Areas of India
Microsoft has partnered with Eros Now, a South Asian streaming entertainment service owned by Eros STX Global, a global entertainment company to deliver content to users in low Internet areas of India. The pilot leveraged Microsoft Azure, content from Eros Now and commerce capabilities from Novopay, a digital transaction partner and the commerce engine.
Recent statistics show that media consumption has changed dramatically over the last decade, revealing opportunities and challenges for media and over-the-top (OTT)…