Browsing Tag

OTT Video

Mobile Viewing Now Accounts for Over 40% of All Video Consumption Hours

Parks Associates released the new market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads of US broadband households. The market snapshot, developed in cooperation with Penthera, a global software development company that works with video providers globally to improve the mobile video experience, investigates the changing role of mobile…

Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

AdLedger Announces First-Ever OTT Video Ad Deployment Leveraging Blockchain

The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

Parks Associates: 76% of US Broadband Households Had OTT Subscription in Q1 2020

OTT consumer research firm finds churn rate for OTT services was 41% in Q1 2020 New research from Parks Associates‘ OTT video research, from a survey of 10,000 US broadband households fielded in March 2020, finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. Sixty-two percent of US broadband households subscribed to a traditional pay-TV service. “The entertainment industry, like all industries, faces an unprecedented situation…

Orion Acquires Zodiac Systems

Adds established video cloud software platform with significant IP driven revenues;Unveils new global corporate brand Orion Innovation ("Orion"), a global business and technology services firm that provides digital transformation and product development services,  announced the acquisition of Zodiac Systems ("Zodiac"), a New York-based video service delivery software company.  Zodiac provides advanced cloud and device software and engineering services for Tier 1 media and telecom operators globally. Zodiac brings deep…

Brightcove Recognized by Frost & Sullivan for Dominating the Online Video Platforms Market with Innovative Growth Strategies

Recipient of the 2020 Global Market Leadership Award, Brightcove continues to grow and improve the value of its offering with a commitment to stability, security, and creative disruption Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove Inc. with the 2020 Global Market Leadership Award. Leveraging broad expertise in media workflows and marketing, Brightcove delivers the industry-leading OVP supplemented by an extensive ecosystem of third-party…

Rise of Streaming and Death of the Cookie Top of Mind for Digital Media

New IAS Report Checks Pulse of Ad Industry Privacy concerns, the impending death of the cookie and the explosion in streaming TV are at the top of marketers' agendas this year, according to a new report from Integral Ad Science (IAS), the global market leader in digital ad verification. The company’s annual Industry Pulse Report homes in on the issues and challenges that US digital media professionals are focused on for 2020. Based on a survey of over 400 industry insiders, IAS found that hot topics such as Connected TV,…

Encrypted OTT Video Assurance and Reporting Solution Provides Visibility Into Content Delivery Network

Optimize QoE and QoS with true visibility into OTT encrypted video traffic Empirix Inc., a premier global provider of voice, data, mobility, IoT and multimedia service assurance solutions, announced the availability of a new assurance solution for encrypted OTT video traffic. Empirix’s new solution simplifies workflow and drill down for faster root cause analysis of OTT video related issues across locations, devices and networks, including content delivery networks (CDN). Marketing Technology News:…

New Scripps Octane Advertising Solution Connects Local Advertisers to Premium Audiences Through OTT Video

As audiences consume content in an increasingly multiplatform environment, The E.W. Scripps Company has introduced Scripps Octane – a new tool for advertisers to reach these audiences across a variety of premium over-the-top (OTT) video brands and platforms, track impressions and efficiently optimize their advertising campaigns. Marketing Technology News: 83North Announces New $300 Million Fund Raising Scripps Octane is a new TV advertising platform that helps local advertisers target their ideal customers across a…

Frankly Harnesses the Power of First Party Data

Frankly Inc., a multiplatform engagement, monetization and data company, recently announced the expansion of its first party data network through a multi-year service agreement with Newsweek. In total, Frankly will now have access to over 100 million monthly active users ("MAUs") across its network of over 1,200 digital news, information and broadcast properties across the United States, including web, native mobile and connected television apps. With fully compliant first party data sourced through its platform, Frankly…

IRIS.TV Expands Advisory Board to Advance into Video Personalization

Leading Media Industry Executives Have Joined IRIS.TV's Pioneering Efforts to Advance Video Personalization and Programming The leading AI-powered video personalization and programming pioneer, IRIS.TV has announced the expansion of its Advisory Board. The board now comprises of a dynamic group of accomplished individuals in media and technology. Currently, IRIS.TV has a significant number of global customers that rely on the company’s video programming platform to keep their audiences watching.  Recommended Read: B2B…