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OTT

MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared

"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it began segmenting digital and linear TV into separate buckets." Could you tell us about your role and journey within the marketing industry? What inspired you to join TVSquared? The majority of my professional career was spent in the FinTech space – an industry that trailblazed the use of Big Data analytics. I was introduced to the world of TV advertising after Calum Smeaton, TVSquared’s CEO,…

4C Surpasses $2 Billion in Annualized Media Spend Fueled by Cross-Channel Product Innovation

Growing demand from new and existing customers propels Scope by 4C self-serve platform into market-leading position 4C, a global data science and marketing technology company, announced that it had recently surpassed the milestone of $2 billion in annualized advertising spend running through the Scope by 4C™ platform. Budgets directed through Scope increased by 650 percent year-over-year in Q3 2019 across the growing channels of over-the-top (OTT), connected television (CTV), and e-commerce advertising. This growth follows…

Plex Launches Ad-Supported Video on Demand on Every Continent, Delivering Free Streaming of Thousands of Movies and TV Shows On Any Device…

Plex, the global streaming media company that brings your favorite content together in the highest-rated OTT video app, today announced its global ad-supported video on demand (AVOD) offering is now available, making it the most widely available AVOD offering in the industry, reaching users in more than 200 countries. The free service brings thousands of Oscar-winning movies, cult classic favorites, documentaries, popular TV shows, and more to media lovers on every continent, accessible via almost any device, with…

StackAdapt and SpotX Launch Connected TV Partnership for Canadian Advertisers

StackAdapt clients can now access premium CTV inventory and audiences via SpotX StackAdapt, a programmatic advertising technology company, and SpotX, the leading global video advertising and monetization platform, have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top (OTT) content at scale. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners, including A+E Networks, Discovery, and…

Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory

Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel Campaigns Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor have announced a new partnership that enables brands to tap CCO's U.S. DOOH inventory via Broadsign's programmatic supply-side platform (SSP) Reach. Several brands, from sports entities to leading healthcare companies, have already tapped the integration to extend the reach,…

Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging Dealership Test Drive Opportunity

Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced partnership with Source Digital. The partnership entails piloting an industry-first rich media ad format with a Steve Lander's auto dealership. The new ad technology creates new interactions with typical :30s video advertising, allowing audiences to stay in the video while responding to targeted messaging, exploring vehicle information, redeeming oil service coupons, or…

Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables

Programmatic Advertising Leader Simpli.fi 's User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences at Scale for OTT/CTV, Mobile, and Desktop Display Advertising Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced a significant expansion of its addressable programmatic capabilities with the introduction of their Addressable Audience Curation tool. Within the Simpli.fi user interface, advertisers can now easily…

Calix Announces the Revenue EDGE as an Answer to Challenges within the Subscription Economy

Calix, Inc. has unveiled the Revenue EDGE, a revolutionary subscriber experience solution that promises to transform communications service provider (CSP) business models. The explosion of applications and devices at the subscriber edge represents the greatest opportunity for CSPs to create managed experiences that generate new revenue streams. Hundreds of CSPs have already deployed systems, powered by Wi-Fi 6, to deliver the ultimate managed Wi-Fi experience. The Revenue EDGE builds on this powerful foundation by…

Synamedia and Triveni Digital Join Forces to Transform TV Viewing Experience

Major global broadcasters and content owners tap Synamedia and Triveni Digital for video compression and delivery expertise Global independent video software provider backed by Permira funds and Sky, Synamedia, has partnered with Triveni Digital to enable customers to seamlessly transition to ATSC 3.0. Triveni Digital is the leading provider of program guide and metadata management, data broadcasting and service quality assurance solutions for broadcasters and service providers. In addition, the pair also announced their…

SpotX and AMC Team Up For Spooktacular OTT Monetization Now Through Halloween

AMC's FearFest and The Walking Dead premiere expected to draw high viewership, allowing media buyers to reach targeted viewers at scale SpotX, the leading global video advertising and monetization platform, announced an expanded partnership with AMC to power programmatic monetization for over-the-top (OTT) video throughout the Halloween season. The weeks leading up to Halloween earn high viewership for AMC, which is the #1 cable network in October thanks to "The Walking Dead" and the annual FearFest programming event,…

Advertising on TV? Why It’s Time to Go ‘Over the Top’

Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate more than $70 billion in revenue like it has for the past several years. However, cracks in the TV advertising space are becoming more and more apparent. A 30-second national TV spot costs $115,000, according to AdAge. For many small and medium-sized businesses, even regional or local TV ads are not a sustainable advertising option in competitive markets. What’s more, many…

The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020

What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these questions, we reviewed data on billions of transactions that have occurred on our exchange since the beginning of 2017, as part of InMobi’s newly released 2019 Mobile Programmatic Advertising Trends Report. Setting the Programmatic Benchmarks In-app mobile programmatic spending skyrocketed from 2017 to 2018. The fastest growth rate was in the largest market, the U.S. with a significant amount of the growth…

What Supply Partner Consolidation (SPC) Means for Advertisers

With the rise of advertisers moving to an in-house agency model, largely on the promise of cost reduction, a natural next step is for brands to take control of media Supply Chain investments. By reducing the number of suppliers to a preferred, qualified roster, advertisers stand to gain big savings and performance of the media. In parallel, while navigating the vetting process and negotiating preferred supply partner agreements, advertisers are able to establish standards and expectations at the source. However, as…

3 Reasons Your Programmatic Team Is Losing You Money

Programmatic is more profitable than ever before and yet your programmatic team is most likely losing you money. Let me explain: Programmatic is a hot commodity. Last month, Emarketer reported that programmatic will account for $59.5 billion in ad dollars for 2019 or 85% of the US digital display ad market. Plenty of connected TV sources have ventured into the programmatic pool as well– A and E Networks has seen steady income after making its digital inventory widely available through programmatic marketplaces. Given…

4C and IRI Deepen Relationship for Linear TV and OTT

Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data 4C, a global data science and marketing technology company, and IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, announced that they are expanding their relationship. As a result of this collaboration, advertisers can now better target their cross-channel video planning and buying by leveraging IRI purchase-based data via the Audience Hub within Scope by 4C.…

Brightcove Publishes Annual Asia Over-The-Top (OTT) TV Research Report On User Adoption, Payment, and Advertising Preferences

54 percent of 'Lapsed' OTT respondents plan to re-subscribe in the future, broadening market opportunities for providers Brightcove Inc., the leading global provider of cloud services for video, today published its annual Asia OTT TV market study, The 2019 Asia OTT Research Report, conducted with research partner YouGov, a global public opinion and data company. The study polled 9,000 participants across the following nine countries: Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and…

Alticast’s AltiPlatform To Serve As Foundation Of Turk Telekom’s Next-Gen Service

Alticast, an end-to-end media platform provider, announced that Turkey's leading telco, Turk Telekom, has selected Alticast's AltiPlatform- Web middleware to serve as their next-generation, interactive viewing platform that will enable OTT services and web-based applications. Compliant with HTML5 and OIPF standards, AltiPlatform - Web is built on a universal application framework that is easily expandable, thus ensuring its longevity by allowing Turk Telekom to easily integrate any future service enhancements. The open…

More Streamers Prefer Local Over National Ads According to New Survey

Free-Ad Supported Streaming Services Offer New Opportunities for Local Advertisers When consumers flip on their TVs, they aren't always just streaming their favorite content on a single platform. Increasingly, many consumers are tapping into the array of streaming services. According to a new survey of over 2,000 US adults conducted online by The Harris Poll on behalf of ZypMedia, the local-first, AI-powered enterprise software platform that manages all digital advertising offerings for media and broadcast companies,…

Verizon Digital Media Services to Deliver Global Streaming Platform Powered by Microsoft Azure

Verizon Digital Media Services Platform to Optimize Global Content Workflows and Drive the Future of Media Through Integration with Microsoft Azure Verizon Digital Media Services (VDMS) announced that it is working with Microsoft to deliver a simpler way for broadcasters, content owners or streaming services to deliver high-quality, ultra-personalized viewing experiences on Microsoft Azure. Soon customers will be able to use the full implementation of the VDMS’ enterprise-grade streaming product, on Azure, in combination…

Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round

Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for Leading OTT Audience Intelligence and Data Management Solution Tru Optik, the leader in over-the-top (OTT) targeting, measurement, and privacy management, announced the close of a $10 million venture round led by Mithera Capital. Additional investors in the round include TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures. Coming from almost 11x…