Browsing Tag

OTT

Viamedia Expands Advertising Partnership With MetroNet

Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY Viamedia, the television industry’s largest independent local ad management company, today announced it has renewed and expanded its advertising sales representation with MetroNet, a cutting-edge fiber-optic communication services provider. Viamedia will continue managing five key MetroNet markets – Terre Haute, IN; Louisville, KY; Lafayette, IN; Ft. Wayne, IN; Indianapolis, IN – while adding representation in Lexington, KY.…

Knorex Unveils its AI Engine KAIROS to Power Universal Advertising in Knorex XPO

Knorex announced the launch of its AI engine called Knorex KAIROS which puts the power of AI into the hands of agencies and marketers in automating and scaling their digital marketing execution across multiple marketing channels and devices Knorex, the leading provider of cross-channel marketing cloud platform, announced the launch of its Artificial Intelligence (AI) engine, Knorex KAIROS™ which underpins its flagship marketing cloud platform - Knorex XPO, as the automation, optimization and predictive analytics nexus. This…

Cinedigm Partners With Team Whistle To Accelerate Distribution Of OTT Linear And VOD Network Whistle TV

Whistle TV has more than 1,500 hours of premium and original sports and entertainment content targeted to today’s audiences Cinedigm announced a partnership with Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form and Vertical Networks, to accelerate the distribution of its Whistle TV streaming service. Whistle TV is an OTT Linear and VOD sports and entertainment network featuring Whistle original shows and premium library content from studios, networks and leagues across the…

Viamedia Names Jim Loughran Senior Vice President of Digital

Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development Viamedia, the television industry’s largest independent local ad management company, named Jim Loughran senior vice president of digital, effective immediately. Loughran will oversee, develop and grow the future of the company’s digital sales and operations. He recently served as senior vice president, national addressable, OTT and digital sales for Ampersand (formerly NCC Media), where he grew ad revenue from approximately $10 million…

PubMatic Announces Prebid Server-Powered Header Bidding To Drive Ad Pod Optimization

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience Premium digital technology company PubMatic today announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the full economic potential of…

Streaming Global Announces Appointment of New Chief Revenue Officer

Streaming Global CEO Richard Oesterreicher announced the appointment of Brandon Farley as its new SVP & Chief Revenue Officer. An experienced strategy and revenue generation executive, Farley has spent his career leading and working for disruptive technology companies. His experience includes leadership roles at Adobe, SmartRoom, and EzGov. He most recently served as the Chief Revenue Officer of FanBeat, a leading live-action sports gaming company. Marketing Technology News: Eka Unveils New Brand Identity and…

Nexstar Digital Streamlines OTT, Display and Video Ad Purchases Through an Agreement With FreeWheel

Advertisers Can Efficiently Access Nexstar’s Digital Audience of 106 Million Monthly Uniques and the Broadcast Industry’s Widest Reach to 63% of US TV Households Agreement with FreeWheel’s Strata Platform Offers Best-in-Class Capabilities for Media Planning, Buying, Operations and Finance Across Digital Nexstar Digital, a wholly owned subsidiary of Nexstar Media Group, Inc., the largest local television broadcaster in the United States, announced today that it has entered into a multiyear agreement with FreeWheel, A…

Cinedigm’s Matchpoint Platform Announces Expansion

Cinedigm today announced the expansion of its automated distribution capabilities to include more than thirty OTT and digital platforms via the company’s software-as-a-service platform, Matchpoint Dispatch. Additionally, the company announced the launch of new AI-based scene analysis and metadata enrichment capabilities that enable customers of Matchpoint to automatically generate contextual image-based metadata, identify nudity/profanity for compliance edits, create localized language versions, and via AI detect and…

More Video Publishers Join Wurl’s Free Advertising Marketplace, the Largest Cross-Platform Service of its Kind

AdPool increases yield and fill rates at no additional cost for Wurl Network partners  Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), today announced that it has added 30 new AdPool customers since late 2019. In that time, AdPool has increased fill rates for users by as much as 50%. AdPool, the world's largest cross-platform advertising service for Connected TV ("CTV"), enables video producers to sell and backfill their CTV ad inventory to thousands of…

Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities Within Tru Optik’s Political Data Cloud

Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced an agreement with Deep Root Analytics, an audience-powered analytics company, to integrate Deep Root’s proprietary audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data CloudTM. Through this integration, media companies and political advertisers will be able to leverage Deep Root’s audience segments with rich…

Applicaster Turbocharges Video App Development with New Quick Brick Framework

New addition to the Zapp Platform’s Core framework simplifies OTT video app development, shrinks time to market and accelerates return on investment  Applicaster, the global technology company simplifying the creation, delivery and management of OTT video applications, today launched Quick Brick, a new app development framework available within its SaaS app development platform, Zapp. The revolutionary new toolset turbocharges video app development, enabling media companies to shrink time to market, reduce development and…

Cinedigm Partners with SpringServe for its Ad Serving Platform

Partnership provides Cinedigm with SpringServe’s advanced ad management platform for OTT video advertising Leading independent entertainment studio Cinedigm has announced a strategic partnership with SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV). With the agreement, SpringServe will become the primary ad framework for Cinedigm’s growing portfolio of free ad-supported streaming television channels. This partnership with SpringServe will allow Cinedigm to better manage and more…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

Brightcove Kicks Off First-Ever PLAY TV Over the Top Streaming Experience

PLAY TV viewers can access free, innovative streaming video content live or on demand with feature episodes from award winning journalists and artists like Jimmy Chin and Soledad O’Brien Brightcove Inc., the world’s leading video technology platform, announced that its first-ever over-the-top (OTT) streaming experience focused on video, PLAY TV, is officially underway and available to viewers globally, at no cost, on mobile devices and the web. Running on Brightcove Beacon™, which is Brightcove’s recently launched…

MarTech Video Interview with Stu Schwartzapfel – iSpot.tv

https://www.youtube.com/watch?v=NLnsjUXFqIY TV advertising is one of the few important digital branding channels that have managed to break the shackles of old and boring traditions. With new ad formats competing directly for revenue, TV advertising’s effectiveness has always been a great topic to debate on. Of all digital advertising metrics that we measure today, we can say TV advertising measurement is the hardest to justify. For example, ad tech leaders often tell us about the wide range of questions they hear from…

Ampersand and Verizon Media Announce Strategic Advanced TV Relationship

Ampersand to Exclusively Represent Verizon Fios’ Addressable TV Inventory; Selects Verizon Media DSP as its Primary DSP for Digital Omnichannel Buying Ampersand and Verizon Media announced a new strategic advanced TV relationship to bring further national scale and unification of addressable TV to advertisers. Ampersand will serve as the exclusive seller of Verizon Fios’ addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory. Marketing Technology News:…

Roku Unveils OneView Ad Platform

Leading streaming platform integrates dataxu to plan, buy, and measure advertising across estimated 4 in 5 homes in U.S. Roku, Inc. unveiled OneView Ad Platform, a single platform leveraging TV identity data from the No. 1 TV streaming platform in the US to manage advertising — across OTT, desktop and mobile campaigns — that reaches an estimated four in five homes in the U.S. As consumers move to TV streaming, advertisers are seeking a toolset to scale their OTT advertising. Marketers want self-serve capabilities to…

Synamedia Joins the Alliance for Open Media

The Alliance for Open Media (AOMedia) today announced that Synamedia, the world’s largest independent video software provider, has joined at the Promoter level. As a member of the Alliance, Synamedia will collaborate with AOMedia members, which include fellow leading internet and media technology companies, to advance open standards for media compression and delivery over the web. Synamedia’s video network portfolio features video distribution, processing, and delivery services, and solutions to power premium quality…

Pixalate Earns MRC Accreditation for Multiple Connected TV/OTT, SSAI Measurement Metrics

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics. Pixalate considers server-side-ad-insertion to be one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate's accreditation for SSAI measurement metrics spans desktop, mobile…

SpotX Teams Up With Media Owners Worldwide To Combat The Spread of COVID-19 with Video PSAs

A+E Networks, Discovery, Gameloft, Philo, and SendtoNews among partners donating global video ad inventory SpotX, the leading global video advertising platform, announced a collaboration with several of its media owner partners worldwide to help combat the spread of COVID-19. Video PSAs created by Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) will run in place of traditional video ads on over-the-top (OTT) and online video inventory generously donated by A+E Networks, Discovery,…