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OTT

TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp

Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising channels — accounting for $224 billion in global marketing spend — it’s the least sophisticated when it comes to audience targeting and measurement. In fact, traditional linear TV is largely the same as it was in 1978, relying on basic demographic categories to inform ad buying. This is due in part to audience fragmentation across our many devices and streaming services, causing back-end players to struggle to…

VITEC Acquires T-21 Technologies

VITEC, a worldwide leader in advanced video encoding and streaming solutions, announced the strategic acquisition of T-21 Technologies, a provider of OTT streaming media solutions for media operations, broadcasters, and content owners worldwide. Kevin Ancelin, founder and CEO of T-21 Technologies, will join VITEC as vice president of worldwide broadcast sales. @Vitec_MM today announced the strategic acquisition of T-21 Technologies. Kevin Ancelin, founder and CEO of T-21, will join VITEC as vice president of worldwide…

RhythmOne Announces Its Early Partnership With Pixalate’s MRC-Accredited OTT Fraud Detection and Filtering Solution

RhythmOne Continues to Help Lead the Advanced TV and OTT Ad Market with Commitment to Providing Clients with Highest Quality Inventory RhythmOne plc, a global advertising technology company, announced that it has formed an early, collaborative partnership with Pixalate, Inc. regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution, a key component of Pixalate’s comprehensive ad fraud detection and prevention platform. RhythmOne’s…

Comscore Brings its Digital Audience Measurement to Include Snapchat Discover

The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a new partnership with Snap, Inc., to integrate Snapchat Discover traffic into Comscore’s digital audience measurement solutions. The inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience…

Simpli.fi Launches Nationwide Addressable Connected TV and Over-The-Top Advertising Solution

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and Connected TV (CTV) inventory. In addition to launching three unique and powerful…

Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan

(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over a course of the last eighteen months, the location data technology has evolved significantly. Marketers have a keen eye on how the world uses location data to amplify Mobile Marketing reach and real-time analytics. We spoke to Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan to understand how Location Data could be used to improve the customer journeys.Tell us about your roles at…

Interview with Matthew Wasserlauf, CEO and Founder, Torrential

"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices."Tell us about your role and journey into technology. What inspired you to find Torrential? My role in the tech industry was born out of an epiphany I had in 1998 at the Warner Bros. lot in Burbank, CA. Jeff Weiner (now CEO of LinkedIn) was walking us through CityWeb; a digital product merging the worlds of Warner Bros. with Time Inc. in a never-seen-before, internet…

PeerLogix Expands Team, Prepares for Q4 Growth

PeerLogix, Inc., the established standard for tracking Over-the-Top viewership data on Smart-TV, desktop and mobile, has announced its engagement of digital media consultancy, JTG Ventures, to assist with Business Development and Marketing/Communications. The announcement comes as the company prepares to engage a growth-focused Q4, coming off a 12-month period of significant channel partner expansion. Since Q4 2017, PeerLogix has focused on partnering with the industry’s most high profile advertising platforms, empowering…

TechBytes with Dan Hess, Chief Product Officer, comScore

Dan Hess Chief Product Officer, comScore 55 petabytes of data every day! That's the kind of data deluge that comScore works with, day after day, to ensure their customers, largely marketers and media companies can effectively navigate through every phase of the cross-platform advertising life-cycle. Dan Hess, Chief Product Officer, comScore provides a sense of what it feels like to be working with so much data and how they intend to demystify Mobile Advertising.Tell us about your role at comScore and the team and…

ContentArmor Session-Based Watermarking Collaborates with castLabs Video Toolkit

ContentArmor and castLabs Will Collaborate on Session-Based Watermarking for OTT Content ContentArmor is a leading forensic watermarking vendor who has announced a collaboration with castLabs, the global pioneer in premium digital video technology. The collaboration highlights the integration between session-based watermarking coupled with castLabs’ video toolkit for IFE (In-Flight) Deployments and OTT content. ContentArmor’s session-based watermarking is used by streaming service providers and studios to battle…

PeerLogix Announces Partnership with Largest Third-Party Data Marketplace

PeerLogix, Inc., the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, announced it has successfully completed, ahead of schedule, the previously announced six-month evaluation agreement with the operator of the largest third-party data marketplace in the digital advertising industry. Under the terms of the agreement, featuring a monthly revenue share commitment, PeerLogix will provide to the Partner audience data for specific show and movie titles from its robust…

SPOKKZ Teams Up With Ontology to Revolutionize Content Streaming Through Blockchain

Ontology's high-performance public multi-chain project and a distributed trust collaboration platform and SPOKKZ - a new one-stop content dApp, have agreed to work together with the main agenda on blockchain content streaming. The companies will team up to improve their technologies and communities, with the broad objective of establishing and facilitating decentralized app growth and speeding up strong approval for blockchain technology on the Ontology MainNet. Blockchain apps are not yet fully developed. The platforms…

Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights

DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media  Dstillery, the leading applied data science company, has launched Dscover Maps (DMaps), a geospatial insights tool that provides a detailed view into the market composition by geography or location. Using Dstillery’s digital audiences and insights, DMaps brings digital targeting tactics to other forms of media, including out-of-home, TV, radio and direct mail. Dscover Maps Makes Location Data 'Magical' for…

OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer

OpenX's Latest Announcement Follows Series of Senior Mobile and Video Product Hires Leading programmatic adtech provider, OpenX has announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification, Todd Parsons brings more than 15 years of experience developing products that meet the changing needs of marketers in the rapidly evolving media landscape. The new position will allow the company to increase focus on innovation, and accelerate the development of programmatic solutions for…

a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs

a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs Altice USA had recently unveiled a4 as their advanced advertising and data business division. Today, a4 has announced a key partnership with Inscape Data Inc., the leading provider of Automatic Content Recognition (ACR) data. This partnership is aimed at augmenting set-box data with data from nearly nine million connected VIZIO TVs. Inscape’s TV audience viewing data is leveraged by OEMs, brands,…

comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge

comscore's New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living Room Devices comScore has announced a pilot program for its newest solution aimed to solve the industry’s need for sophisticated cross-platform video advertising measurement. The product, called Campaign Ratings, launches in beta this September with ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner, and Viacom, and will provide media buyers and sellers…

The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity

Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video on demand, interactive TV and even second-screen syncing – is coming into its own in 2018, and the benefits to marketers are substantial. And the word seems to be out: Per Forrester Research, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule this year. That said, despite investment intentions, many marketers still struggle with the definition of…

Walmart is Knock Knock Knocking on OTT’s Doors

Walmart Will Reportedly Offer Video-streaming Service at a Cheaper Rate than Competitors Netflix and Amazon Prime Video The next brand to reportedly enter the video-streaming war is Walmart. This will put Walmart in direct competition with subscription streaming giants like Netflix and Amazon Prime Video. According to a report by The Information, Walmart is reportedly planning to offer the service at a cheaper option than those of the competitors. The report also stated that Walmart might offer the service at a price…

The Year of Advanced TV: Why It’s Finally Arrived

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing, listening to radio, and reading magazines. The entire media consumption pattern has changed, and the new media paradigm is one of choice. Perhaps nowhere are these transformed consumption patterns as evident as in the realm of TV and digital video. Over the past decade, TV viewing habits have…

Vector Media Enters Into Strategic Partnership With Influential To Help Advertisers “Tell Better Stories”

Vector Media Will Become Influential's Strategic Outdoor Media Provider Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced a partnership with Influential, the premier AI social influencer technology powered by IBM's Watson, to provide advertisers with a cutting-edge tool to help amplify Vector's OOH and Experiential assets. Through this partnership, Vector will become Influential's…