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Harmonic Sets The Benchmark For OTT Delivery And Next-Gen TV At 2018 NAB Show

Harmonic Will Showcase Its Video Delivery Innovations at the 2018 NAB Show in Las Vegas From 9-12th April  Harmonic will showcase its market-leading innovations in OTT and broadcast video delivery. As broadcasters and service providers strive to deliver better-quality video and drive new revenue streams, agility and flexibility are critical. Harmonic's software-centric solutions in UHD, ATSC 3.0, IP video and content-aware encoding technologies set the benchmark for the future of OTT and broadcast delivery. These…

FreeWheel VMR Report: Premium Video On Demand Dominated Q4 2017

Video Monetization Report (VMR) Points Towards the Growing Love for OTT & VOD FreeWheel, recently revealed the findings of VMR of Q4 2017 which basically pointed towards the love of live viewing. Marketers followed up with the audience and saw a promising growth in numbers of Ad views across the US and Europe. This change facilitated publishers, operators, marketers to effectively target the audiences with innovative methods. The data from the VMR presented these major trends and shifts: Over The Top and Video on…

The State Of Play With OTT Sports Streaming

The starting whistle has blown, the spectators are watching eagerly, and a major metaphorical match has just kicked off in the world of media. Battling it out are the biggest ‘Over The Top’ (OTT) media streaming services, and sat on the sidelines, plugged into the wall and gathering dust, is cable TV. The prize at stake? The attention and subscriptions of millions of viewers, all tuning in to watch live coverage of sports. With OTT sports streaming already racing ahead as an area of growth, it’s time to take a look at…

Akamai Survey Shows Increase in Confidence in Live OTT Streaming for Quality Online Video Delivery

More Than Half of Online Video Service Providers Believe Streaming Quality Meets or Exceeds Traditional Television Akamai Technologies, the world's largest and most trusted cloud delivery platform, released survey data demonstrating growing confidence from online video service providers (OVSPs) in their live and live linear streaming offerings to compare favorably to traditional broadcast television. The finding is one of many within a new study, commissioned by Akamai and conducted by nScreenMedia and NewBay Media, that…

Paywizard and Diagnal Unveil Strategic Partnership to Drive Targeted Real-Time Multichannel Customer Engagement

New Joint Offering Combines the Analytic Power of Paywizard Agile with the Marketing Execution Capabilities of Diagnal's Engage Platform Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, and Diagnal, the expert in marketing technology solutions for Internet TV service providers, have announced a strategic partnership that enables pay-TV and over-the-top (OTT) TV operators to take an intelligent, data-driven approach to delivering real-time customer communications and…

The Next Generation of Global OTT Platforms Has Been Unveiled Offering Cutting-Edge Streaming Technology – and It’s for Sale

Similar to Amazon, Global OTT Solutions Claims to Have Revolutionized the Global Streaming Space Global OTT Solutions LLC announced that it has developed and is offering for sale its first fully tested, operational and proven global OTT streaming network. Similar to what Amazon has done for shopping, the company claims to have revolutionized the global streaming space by having fully tested and operating global platforms purpose-built and at the ready for anyone wishing to distribute their content immediately and…

Float Left Announces Partnership with JW Player, Delivering a Complete OTT Solution for Media Companies

Float Left, a pioneer in OTT and video technology, announced a partnership with JW Player, the world's largest network-independent video platform. By leveraging JW Player's video delivery and intelligence technology, Float Left offers a complete OTT solution for content publishers and broadcasters worldwide. Float Left is a well-known front-end application developer for prolific media companies such as Crackle, NBC Sports, and the Viacom Media Networks. JW Player pioneered digital video over a decade ago,…

TiVo and Tru Optik Ink New Deal to Make Linear TV Viewership Data Available for OTT Targeting

Linear TV Data Across 210 National DMAs and More Than 2 Million Households Now Available Through Tru Optik's OTT Marketing Cloud TiVo Corporation, a global leader in entertainment technology,  announced a newly inked deal with Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, that will now extend TiVo’s deterministic, linear TV viewership data to the brands, agencies, and publishers that leverage Tru Optik to build audience-based campaigns across OTT…

Verimatrix Demonstrates How the Cloud is Fundamentally Changing the Video Delivery Business at NAB Show 2018

From Cloud Security to Real-Time Video Intelligence to a New Connected Content Marketplace, Operators Embracing the Cloud Are Best Prepared for this New World of Video Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, is bringing the benefits of cloud-based technology to the forefront of its solution strategy at the NAB Show 2018. Video service operators are aware of the CAPEX advantages that cloud-based solutions can offer, but may not be thinking of…

Tektronix Brings Live and On-Demand Video Content Quality Assurance to Cloud, Virtual Workflows

Sentry Simplifies Quality Monitoring with Expanded Support for OTT/Video Cloud Workflows, Ad Insertion Monitoring, CMAF Support and More Tektronix Inc., an industry-leading innovator of video test, monitoring and diagnostics solutions, announced that its Sentry real-time video quality content monitoring solution now delivers live and on-demand video quality assurance across cloud and virtual streaming workflows. With its latest enhancements, Sentry simplifies quality monitoring across today's complex environments giving…

Harmonic and Veygo Team Up to Deliver End-to-End OTT Solution, Successfully Deployed by Indonesia’s AMTV

Joint SaaS Solution Speeds Up OTT Video Delivery by Integrating Content Management, Media Processing, Multiscreen Apps, Secure Player and Analytics Harmonic, the worldwide leader in video delivery technology and services; and Veygo, a leading provider of multiscreen user experience software solutions for the broadcast, media and entertainment industries; recently announced they have teamed up to create an end-to-end SaaS solution for OTT video delivery. Veygo's Meta_Video Player for content and subscriber management,…

Beachfront and White Ops Expand Partnership To Clean Up Connected TV Advertising

Beachfront Video Inventory for Connected TV Advertising Across Mobile, Desktop and CTVs is Backed By White Ops Beachfront, a leading independent video supply monetization company across Connected TV (CTV), desktop and mobile devices and White Ops, the global leader in bot detection and human verification on the Internet, are expanding their partnership to place an emphasis on ensuring clean, fraud-free Connected TV (CTV) video advertising inventory. Recommended Read: Five DIY Activities to Become a B2B Content Rockstar…

Amagi Names Deepakjit Singh Chatrath as CEO

Leading Broadcast Technology Company, Amagi, Adds Industry Heavyweight Deepakjit Singh Chatrath as CEO to Help Company Continue Its Massive Global Growth Amagi, a global leader in cloud-based technology for media processing, recently announced that it has named Deepakjit Singh Chatrath as its Chief Executive Officer. With nearly 30 years of experience in broadcast technology – including executive positions at Encompass, Ascent Media, Bharti Airtel and BT – Deepakjit has been brought in to increase the footprint of Amagi…

Akamai to Use Eurofins Digital Testing to Test and Measure Video QoE for Its Worldwide Customers

This Comprehensive and Objective Dataset Will Allow Akamai and Eurofins to Uniquely Advise Their Customers on Playback Issues That Affect OTT QoE Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, recently announced that it will provide Akamai Technologies Inc. with extensive research into OTT quality-of-experience (QoE), giving both Eurofins and Akamai customers an objective dataset to help inform OTT workflow decisions. Specifically, Eurofins and Akamai have developed…

Harmonic Announces VOS SW Cluster for Fast Origination and Delivery of OTT and IPTV Services

The VOS SW Cluster Solution Has Already Been Successfully Deployed by a Leading Telecommunications Service Provider in the Asia-Pacific Region Harmonic, the worldwide leader in video delivery technology and services, announced the next evolution of its award-winning VOS offerings, addressing the need for increased agility, adaptability and state-of-the-art technology for OTT and IPTV deployments. VOS SW Cluster is a comprehensive software application that embeds market-leading media processing, including ingest, playout,…

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In 2018, brands are super-sensitive towards publishing anything that could be labeled as 'extremist' content. As advertising technology companies join together to fight against fraudulent ad inventory, amidst an already acknowledged disruption in the form of GDPR, we are slated to witness another dynamic year. "2017 was the year the entire…

AppNexus Sees Steep Rise in Video Business, with 230% Growth of RTB Video Spend

Leading Advertising Technology Company Reports Increase in Video Activity Across the Platform, Adding Innovative Formats, Data Offerings, and Premium Inventory AppNexus, the world's leading independent advertising technology company, announced the results of rapid growth of its video business. Since the launch of its video marketplace in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230 percent compound annual growth rate (CAGR) of real-time bidding…

Direct Agents Introduces Standalone OTT Solution

Directagents.TV Is the Agency's Expanded Offering for OTT Growth Marketing Direct Agents, a data-driven, digital advertising agency is excited to announce their latest solution focused on OTT network launch and audience growth: DirectAgents.TV As a leader of OTT growth marketing, Direct Agents has launched a stand-alone solution for OTT subscriber & audience acquisition, churn management, tune-in, and content launches. In addition, Direct Agents helps with cross-device presence management and OTT-specific…

OTT Explosion Provides Safe Platform For Marketers

The topic of OTT Explosion was a dominant force at CES this year. Maybe not as the unequivocal future of video programming, but at least as an offering on par with cable and satellite offerings. We know OTT’s been growing quickly in recent years (users doubled in 2017), so its prominence is no surprise. Pulling even with “traditional TV” is the surprising development, however, as the stage is now set for streaming to change the conversation around advertising as well. OTT now migrates from a side bucket of digital spend…

Do Your AdTech Goals for 2018 Look Like These?

According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape Historically, the advertising industry has always at the forefront of innovation. To understand how  marketing and sales technologies would shape up in the future, just have a look at the adtech ecosystem. From mitigating brand safety concerns to managing audience data for targeted advertising campaigns, adtech has always bustled with new innovations to make brands more visible, at better engagement…