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outbound marketing

TechBytes with Cristina Constandache, Chief Revenue Officer at Rakuten Viber

With Instagram testing “hiding” like counts in the U.S., what alternative approaches can businesses take to engage their customers? Obviously, with Instagram testing the removal of liking a photo, businesses must find new and innovative ways to engage with their customers. Brands can no longer rely on a high number of “like counts” to draw in more engagement. Rather, the best approach is to shift their focus to two-way engagements, digitally communicating in a conversational manner. This approach can seamlessly be…

Rich Messaging Will Transform the Customer Journey

New technologies like 5G and Rich Messaging are turning 2019 into a pivotal year for mobile marketing. Arguably, the industry has not seen such innovation and change since the launch of the smartphone. 5G promises to make the smartphone faster and more powerful, while Rich Messaging will bring both enhanced and totally new features to messaging. Messaging apps are already one of the most frequently used mobile apps and the introduction of Rich Messaging will make it the undisputed killer app. So, what is Rich Messaging? If…

A Beginners Guide to Positioning a Strong Online Brand

Whether you’re starting a new business or revamping your company image, establishing your online brand is key to your success. So how do you go about successfully creating a strong online brand? Think before you act Don’t jump straight in at the deep end. Before you spend time, money and effort in promoting your business online, take a step back and think about what you want to achieve. Make sure you have a clear idea of who you are as a company, what your priorities, ethics and morals are as well as what your goal is…