TechBytes with Cristina Constandache, Chief Revenue Officer at Rakuten Viber
With Instagram testing “hiding” like counts in the U.S., what alternative approaches can businesses take to engage their customers?
Obviously, with Instagram testing the removal of liking a photo, businesses must find new and innovative ways to engage with their customers. Brands can no longer rely on a high number of “like counts” to draw in more engagement. Rather, the best approach is to shift their focus to two-way engagements, digitally communicating in a conversational manner. This approach can seamlessly be…