Outdoor Advertising

Outdoor advertising is constantly fueled by advanced technologies. From simple and stagnant OOH ads, we have OOH ads powered by augmented reality; they are more interactive, captivating, and easy to share on social media as well. With the…
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A recent Billboard and the Outdoor Advertising market report by Absolute provides insightful details on the state of its global development, as well as possibilities and difficulties that may arise in the near future, based on data that has…
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Digiday announced Social Native as a finalist for the "Best Influencer Marketing Platform" category in the 2022 Digiday Technology Awards. The Digiday Technology Awards honors leading technology providers who are moving the needle to…
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JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform)…
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JCDecaux SA, the number one outdoor advertising company worldwide, in partnership with VIOOH, the leading premium global digital out-of-home supply-side platform, announced today the launch of their programmatic DOOH offering for the…
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Liquid Outdoor Media, a leading full-service outdoor advertising company based in New York, has appointed DoohClick as its OOH ad management partner. Marketing Technology News: BairesDev Wins Four American Business Awards in the 2022…
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OneScreen.ai is working with Evertreen to plant 10,000 trees each year in Madagascar on behalf of its employees and customers to contribute to a greener planet OneScreen.ai, the marketplace provider for buying and selling out-of-home…
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JCDecaux gets Gold from EcoVadis for its environmental and corporate social responsibility performance JCDecaux SA , the number one outdoor advertising company worldwide, announced it has achieved Gold Medal status from EcoVadis – the…
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Dynamic datasets power businesses with unique insight into populations and the way they move for smarter, location-based decision-making Precisely, the global leader in data integrity, today announced the launch of Dynamic Demographics, a…
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JCDecaux wins iconic Sydney Trains advertising contract including extensive digital billboard portfolio JCDecaux SA, the number one outdoor advertising company worldwide, announces the successful outcome of one of the largest Out-of-Home…
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Lamar Advertising Company, a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has authorized the extension of its existing (i) stock repurchase program, which provides for the…
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Adams Outdoor Advertising is one of the largest out-of-home media operators in the U.S. Searchlight Capital Partners, L.P. (“Searchlight”), a leading global private investment firm, in partnership with British Columbia Investment…
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JCDecaux SA, the number one outdoor advertising company worldwide, announces today the launch of JCDecaux Data Solutions - a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their…
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Lamar Advertising Company, a leading owner of outdoor advertising and logo sign displays, announced that Sukhvinder Singh has joined the company as Senior Vice President of Technology and Innovation. Marketing Technology News: Black Cape…
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AdQuick is partnering with Lyft to manage its cartop advertising in New York City and Divvy bike share stations in Chicago AdQuick, the top out-of-home advertising marketplace in the world, announced its partnership with rideshare giant…
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The OOH Media Planner compliments AdQuick's growing product line-up for brands, agencies and individuals who need to plan, buy & measure OOH advertising AdQuick, the North American leader in out-of-home (OOH) advertising software,…
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Company’s shadowfencing technology boosts transit media campaign effectiveness Adverttu, the on-car advertising company turning heads into customers, has launched Echo Digital, an innovative, quick-to-deploy digital solution for outdoor…
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Kaplan joins from OUTFRONT Media Kinetic, the leading global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer. Kaplan is well-regarded as a strategic advisor at the…
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Lamar Advertising Company, one of the largest outdoor advertising companies in the world, and the Federal Emergency Management Agency (FEMA) announced that emergency alerts transmitted over FEMA’s Integrated Public Alert & Warning…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from JCDecaux, HomeServe USA, Pixalate, Adapex, and Nielsen. Jcdecaux and S4M Announce a Global…
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