Outdoor Advertising

Dynamic datasets power businesses with unique insight into populations and the way they move for smarter, location-based decision-making Precisely, the global leader in data integrity, today announced the launch of Dynamic Demographics, a…
Read More...

JCDecaux wins iconic Sydney Trains advertising contract including extensive digital billboard portfolio JCDecaux SA, the number one outdoor advertising company worldwide, announces the successful outcome of one of the largest Out-of-Home…
Read More...

Lamar Advertising Company, a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has authorized the extension of its existing (i) stock repurchase program, which provides for the…
Read More...

Adams Outdoor Advertising is one of the largest out-of-home media operators in the U.S. Searchlight Capital Partners, L.P. (“Searchlight”), a leading global private investment firm, in partnership with British Columbia Investment…
Read More...

JCDecaux SA, the number one outdoor advertising company worldwide, announces today the launch of JCDecaux Data Solutions - a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their…
Read More...

Lamar Advertising Company, a leading owner of outdoor advertising and logo sign displays, announced that Sukhvinder Singh has joined the company as Senior Vice President of Technology and Innovation. Marketing Technology News: Black Cape…
Read More...

AdQuick is partnering with Lyft to manage its cartop advertising in New York City and Divvy bike share stations in Chicago AdQuick, the top out-of-home advertising marketplace in the world, announced its partnership with rideshare giant…
Read More...

The OOH Media Planner compliments AdQuick's growing product line-up for brands, agencies and individuals who need to plan, buy & measure OOH advertising AdQuick, the North American leader in out-of-home (OOH) advertising software,…
Read More...

Company’s shadowfencing technology boosts transit media campaign effectiveness Adverttu, the on-car advertising company turning heads into customers, has launched Echo Digital, an innovative, quick-to-deploy digital solution for outdoor…
Read More...

Kaplan joins from OUTFRONT Media Kinetic, the leading global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer. Kaplan is well-regarded as a strategic advisor at the…
Read More...

Lamar Advertising Company, one of the largest outdoor advertising companies in the world, and the Federal Emergency Management Agency (FEMA) announced that emergency alerts transmitted over FEMA’s Integrated Public Alert & Warning…
Read More...

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from JCDecaux, HomeServe USA, Pixalate, Adapex, and Nielsen. Jcdecaux and S4M Announce a Global…
Read More...

Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads to feature provocative headlines and direct response ads to try to direct us to do something. We also expect outdoor ads not…
Read More...