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PathFactory

PathFactory and 6sense Join Forces To Equip ABM Marketers With Unrivalled Dataset

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketers need visibility into this…

Druva Selects PathFactory To Accelerate Lead Nurturing, Reduce Marketing Friction

Repeat Customer Thomas Been Implements Pathfactory to Support Druva’s Hypergrowth PathFactory announced that Druva, the leader in Cloud Data Protection and Management, selected PathFactory to accelerate lead nurturing and reduce marketing friction. The company’s chief marketing officer, Thomas Been, implemented PathFactory as a critical piece of his team’s marketing technology stack shortly after joining Druva. “As Druva’s new CMO, I need to implement technologies that help our team work smarter, optimize the performance…

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

PathFactory announces enhanced reporting capabilities powered by Looker that will uncover unparalleled insight into marketing effectiveness and equip marketers with actionable data points PathFactory, the award-winning Content Insight & Activation platform, today announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory’s stronghold as leaders in the content engagement space. The integration of Looker within Path Analytics, PathFactory’s best-in-class analytics suite, will equip…

PathFactory Welcomes SaaS Leader Dev Ganesan As New CEO

Fast-Growing Marketing Technology Company Adds Experienced Leadership to Build on Momentum and Capitalize on Growth Potential Marketing technology company PathFactory announced that it has named Dev Ganesan as CEO. Ganesan brings a proven track record of scaling SaaS-based companies that will further drive PathFactory's rapid growth and product innovation. PathFactory's Content Insight and Activation Platform helps B2B marketers deliver a truly seamless customer experience by enabling buyers with the right content at every…

PathFactory Unlocks Powerful New Insights For B2B Marketing and Sales Teams To Enable Buyers

Path Analytics and Pathfactory for Sales Give B2B Marketers and Salespeople Access to Actionable, Cutting-Edge Data on Marketing Performance and Buyer Behavior Does anyone really read our marketing content? Are those leads marketing sent to sales truly qualified? Is the entire buying committee engaged, or is all that activity just from one rogue tire-kicker? These are just some of the critical questions B2B marketing and sales teams will finally be able to answer for the first time ever thanks to a groundbreaking suite of…

Prediction Series 2019: Interview with Elle Woulfe, VP Marketing, PathFactory

Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of LookBookHQ to PathFactory in May 2018. We were working on a very tight timeline of about 3-4 months to execute everything and, like most marketing departments, we didn’t have endless resources or budget. While there was no magic to pulling it off, it really came down to flawless project management, an obsessive amount of organization, and near constant communication among the team. If anyone is considering a…

PathFactory And Drift Integrate To Create Better On-Demand B2B Marketing Experiences For Buyers

The New Integration Makes It Easy for Marketers to Give Buyers the Personalized, Real-Time Experiences They Now Expect from B2B Brands PathFactory and Drift announced an integration that brings exciting new capabilities to B2B buyer enablement, and helps marketers and salespeople better understand the role content and chatbots play in the buying process. The seamless integration between PathFactory’s Content Insight and Activation Platform and Drift’s conversational marketing and sales platform adds chatbots and…

The Rise of PathFactory: LookBookHQ’s Branding Evolution

Rebranding to PathFactory Reflects The Vision to Power Data-Driven Content Delivery and Provide Marketers with a Path to Greater Relevance, Insight, and Revenue Today, a MarTech 150 RADAR company, LookBookHQ, announced the launch of PathFactory Content Insight and Activation Engine, subsequently rebranding themselves to PathFactory. Elle Woulfe, VP of Marketing at PathFactory, chatted with us at the time of this announcement, providing significant details on how they planned for their recent milestone and what it…