MarTech Series’s Marketing Technology Highlights of The Week: Featuring Data Axle, PathFactory, Creatio and more!

Oracle decided to bow out of the ad business, after spending over $4 Billion in acquired ad companies over the last decade. While this was the talk of the martech town for most of the week; here’s where you can find the other latest martech and marketing highlights:

Marketing Tech Quote-of-the-Week!

Three things I think are going to change how marketing professionals can really embrace AI and will shape work.

Managing complexity: Many companies are building AI co-pilots and companions. And while the idea is right, the technology isn’t there yet. Work has gotten more complex and AI, when it really can understand and interpret the context we humans find ourselves in, will be able to truly help us manage complexity.

Rapid A/B/C testing: AI is notoriously bad at being creative because it “predicts the next most likely thing” and gives you that, which is precisely the opposite of creativity. However once you have one of a thing, it’s powerful to develop variants quickly, which will help marketers test variants and the fine-tuning of ideas.

Productivity boost: Our view of AI is one of human-enhancement. What we mean is that AI isn’t in the near future going to replace our tasks. It’s just going to make us more productive as knowledge workers.

Niklas Ingvar, Co-founder and Chief Product Officer @ Mentimeter

MarTech Shout-out-of-the-Week!


Iterable’s core purpose has always revolved around people—enriching the relationships between consumers and brands, empowering the marketers who create experiences, and uniting a team of people capable of bringing such a vision to life. Iterable is a top-rated AI-Powered Customer Communication Platform that enables brands like Redfin, Priceline, Calm, and Box to deliver joyful experiences with harmonized, individualized and dynamic cross-channel communications at scale.

Top MarTech News of The Week: 24th to 28th June

MarTech QnA with the Expert

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There’s a massive opportunity for AI to combine data from across customer touchpoints to drive truly personalized, 1:1 marketing. This is something the industry has been talking about for years, but few have actually delivered on. With AI, every company can have the tools needed to provide personalization across the customer journey for each individual customer,  something we’ve come to expect from big companies that have the resources.-Chris Koehler, CMO at Twilio

MarTech Articles on AI in Martech, Omnichannel Engagement, The Future of CTV and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 205: Driving Sales and Marketing Engagement with Video-Audio Outreach: Featuring Michael Litt, CEO at Vidyard

Episode 204: Website Personalization Best Practices with David Brutman, Chief Product Officer, Co founder of Folloze


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