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Advertising Strategies

SpotX Reveals the Impact of Third-Party Data on Audience-Based Ad Buying and Selling

In A Recent Report, SpotX Has Released Detailed Insights Into The Current State of Video Advertising on OTT It's finally approved that third-party data is the strongest driver for the adoption of audience-based buying and selling of ads on OTT. According to the leading video ad serving platform, SpotX, more than ninety percent of the advertisers acknowledged that leveraging third-party data is the primary business driver for moving to audience-based buying and selling of ads. Recommended Read: Video is The Future of…