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Microsoft Advertising

VIOOH Completes Leadership Team With Senior Marketing and Product Hires

Programmatic OOH marketplace brings in Chief Marketing and Chief Product Officers to newly created roles to help drive global expansion. VIOOH, the premium marketplace for digital out of home (OOH), has made two strategic senior hires as the business continues to invest in its ambition to become the world's leading programmatic out of home marketplace. The newly created roles see Helen Miall named Chief Marketing Officer while Jon Block becomes Chief Product Officer. Miall is best known for her tenure as EMEA Head of…

Perion Strengthens its Partnership with Microsoft Advertising; Launches Privado Private Search Engine, Powered by Bing

New Search Engine, owned and operated by CodeFuel, gives users maximum control of their personal information, allowing them to focus on discovering the content that matters Perion Network Ltd. announced that CodeFuel, its search technology division, has launched Privado Private Search Engine, offering new ways to protect users’ right for online privacy. Privado offers fast and rich search experience, using proprietary mechanisms to maximize user privacy and anonymity. To ensure a search query is not associated with…

Mastercard Small Business Cardholders Gain Access to Business Tools from Microsoft

Mastercard Continues to Build Small Business Value Proposition with the Addition of Tailored Services and Solutions from Microsoft Mastercard is giving small business owners tools and technology to help them take their business to the next level with the addition of Microsoft solutions to its’ ever-growing suite of small business benefits. Now available across Mastercard Business and Mastercard Business World Elite offerings in the U.S., small business owners can fuel their hustle with Microsoft services including…

Arcane’s Secret Weapon, Morphio, Now Available for Marketers

Morphio, the AI-driven prediction platform that was created by marketers, for marketers, has publicly launched and is now available – offering a free trial to those interested in unlocking its powers. The data analysis tool that was developed in partnership with the team at Arcane – a digital marketing agency with offices in London, Calgary, and Toronto, Canada – has been a staple of their advertising success, and it's now available for marketers everywhere. In an effort to change the face of data analysis in the digital…

Everything You Want to Know About Microsoft Advertising

Few days back, Bing Ads was officially rebranded as Microsoft Advertising. This rebranding marks a new evolution in the advertising platform, signaling a strategic move to expand their portfolio of services in Marketing, CX, Search and AI. Clearly, AdTech customers can finally think of leveraging something that is not just Google anymore for their advertising campaigns. To help you understand how Microsoft Advertising can generate great results for your business, read this article. What is Microsoft Advertising?…