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It’s no longer breaking news that subscriptions are on the rise, and that growth will only continue. Look at your own family for example; do you know how many subscriptions you currently have? Sure Netflix, Spotify, and a few others come right to mind, but most households have at least a handful more that they pay for each month, as an automatic recurring charge, without giving them much thought. As a marketer of a company selling subscriptions, you want to maintain a frictionless customer experience, to ensure these…

GivingTuesday's Data Collaborative estimates overall giving at nearly $2 billion in the U.S. alone At a time when so much attention is given to what divides us, GivingTuesday, a global generosity movement which unleashes the power of people and organizations to transform their communities and the world, reports another record-breaking day. The GivingTuesday Data Collaborative reports online giving increased from $400 million in 2018 to $511 million in 2019. Further, GivingTuesday estimates total online and offline…

Enhances PayPal's value proposition with an extensive set of consumer commerce capabilities PayPal Holdings, Inc.announced that it has agreed to acquire Honey Science Corporation, a rapidly-growing technology platform for shopping and rewards, for approximately $4 billion. Honey, in combination with PayPal's two-sided network, will transform the shopping experience for PayPal's consumers while increasing sales and customer engagement for its merchants. Founded in 2012, Honey is best known as a popular…

Former PayPal and Providian Financial Executive Brings Two Decades of Experience Driving Growth Strategies for Leading Financial Services Companies LendingClub Corporation, America's largest online lending marketplace connecting borrowers and investors, announced that it has selected seasoned marketer Alexandra Shapiro to serve as the company's Chief Marketing Officer. Shapiro is responsible for executing LendingClub's marketing strategy that supports the company's growth objectives, builds a strong consumer brand,…

Who doesn’t like PayPal? It’s easy, ubiquitous and a secure way to make online transactions. Like personal users of PayPal, business owners can now access a range of credit and debit options designed for online and bricks-and-mortar transactions to make day-to-day business purchases easier. As US small business credit cards account for $430 billion in spending (or about 1 in every 6 dollars spent on general purpose cards), it's important to understand which cards, costs, and features work best for your business. Like…

Dosh, the fastest growing fintech app, announced it has closed a $40 million Series B financing round, including $20 million in equity and $20 million in venture debt. The financing was led by Goodwater Capital and Western Technology Investment (WTI), with participation from investors PayPal, BAM Capital and Anthem Venture Partners. In 2019, much of the $231 billion advertising spend will be wasted due to no attribution. Dosh brings a dramatic shift in how merchants spend advertising dollars by giving them a new way to…

Experienced marketing strategist and technology professional Matt Robson has joined digital communications agency Lumentus. Robson has vast experience working with clients to develop and manage their communications campaigns across a range of industries and will serve as Manager of Search Marketing Strategy. Robson will lead client initiatives that focus on paid search, display, and promoted social media campaigns. With more than a decade of experience, Robson will play an integral role in creating overall digital…

Last month would have been the 60th birthday of Prince, the late American pop star who achieved world fame with his iconic music, flamboyant style, and onstage flair. But aside from his music, Prince is also remembered for renaming himself multiple times. Prince’s first name change, to ‘The Love Symbol’ came after a contractual dispute with his record label. But while he used a different title for 6 years, his iconic personal brand left consumers in no doubt as to who he was, and what he could offer. In the world of…

Amazon Web Services, Ford, Lippo Digital Group, PayPal and Shire Pharmaceuticals Take Top Honors at Informatica World Informatica, the enterprise cloud data management leader, announced the winners of the 2018 Informatica Innovation Awards, which recognize customers who are leading an intelligent disruption for their organizations through the transformative use of data. The 2018 winners and honorees are unleashing the power of data to achieve exceptional results across four key journeys representing the award…