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HowDo, a free, self-guided innovation training by the world's leading expert, launches its step-by-step lessons and plan developments to standardize innovation and teach leaders to identify, build and grow tomorrow's solutions. The global hub's core mission is to create free and transparent access to innovation best practices, empowering any citizen to attack today's hardest problems and drive equitable employment for all. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches…

Arkose Labs, provider of online fraud and abuse prevention technology, announced a collaboration with PayPal to prevent security threats and fight fraud on its Honey shopping and rewards platform. Honey by PayPal is a suite of free tools to help people save time and money when shopping online. From notifying shoppers when a price drops on select items, to helping them find the lowest price, Honey provides shoppers with the information that they need to shop with confidence. Honey has helped millions of people find more…

Opera Limited, one of the world's major browser providers with 380 million monthly active users globally, today announced it has hired PayPal veteran Allen Hu to become new Executive Vice President (EVP) of Dify, Opera's fintech arm. An expert in financial technology and payments, Allen Hu will lead the Dify business. He brings a wealth of experience from nearly ten years at PayPal, where he was Regional Head of Global Core Payments, based in California. Marketing Technology News: Leslie Sims Joins Deloitte Digital As US…

PayPal Holdings, Inc., today announced that it has agreed to acquire Curv to accelerate and expand its initiatives to support cryptocurrencies and digital assets. Curv is a leading provider of cloud-based infrastructure for digital asset security based in Tel Aviv, Israel. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy PayPal has agreed to acquire Curv, a leading provider of cloud-based infrastructure for digital asset security, to accelerate and…

PayPal commits $5 million to fund free or discounted Uber rides to vaccination sites in underserved communities in support of White House national vaccination effort Companies will work together to mobilize customers interested in contributing to equitable vaccine access effort PayPal Holdings, Inc today announced it has joined Uber Technologies, Inc.'s effort to provide free or discounted rides to vaccination sites in the U.S. to help ensure transportation is not a barrier to vaccine access. In December…

As we know, the sports industry looks different for everyone this year. Aside from new protocols and safety procedures, the Phoenix Suns retail operation is bringing in new management with Dyehard Fan Supply who are collaborating with Teamwork Commerce to power their in-store technology. Dyehard develops and operates private label, omnichannel retail experiences that reinforce their partners' brands in order to build meaningful, long-term relationships with their fans. This includes in-venue event merchandising solutions,…

Ecwid, a leading global software-as-a-service (SaaS) e-commerce company, revealed that new signups across the European Union grew by 143 percent in the first half of the year and regional transaction volume increased by 150 percent compared to last year. Ecwid also announced partnerships with key European payments providers, including Giropay, SOFORT, iDeal, SEPA, Klarna, and PayPal Plus. Ecwid has seen tremendous growth over the last several months in the region, along with similar growth in North America, fortifying its…

ActiveCampaign, the leader in Customer Experience Automation (CXA), announced the launch of native integrations with payment processing leaders Stripe and PayPal. These new integrations add to ActiveCampaign's ever-expanding App Ecosystem with over 300+ apps and integrations, empowering customers in the e-commerce, retail, and technology verticals to create more meaningful customer experiences by making their payment processing more powerful and personalized. Businesses can now seamlessly connect their Stripe or PayPal…

Twilio, the leading cloud communications platform, announced that Lybra Clemons will join the company as its first Chief Diversity, Inclusion and Belonging Officer. Clemons will be responsible for guiding and scaling inclusion strategy and diversity initiatives across the company’s global workforce. As the newest member of Twilio’s executive team, she will report jointly to Jeff Lawson, co-founder and CEO, and Christy Lake, chief people officer at Twilio. Marketing Technology News: BrandTotal Raises $12 Million in Series…

Ten seconds. Sometimes that’s all you get. That’s how long some people spend pondering a purchasing decision before pulling the trigger. Even under normal circumstances, making an impression in that timeframe can be a challenge. Brand loyalty doesn’t happen during 10-second snap decisions. Loyalty is built, instead, on powerful, positive experiences and feelings that help customers know upon whom they can rely. A global pandemic can make it difficult for businesses—both large and small—to provide those unforgettable…

Company offers comprehensive cloud-based, intelligent analytics solution for consumer commerce; counts Amazon Lab126 among growing list of customers Hypersonix has received $11.5M in Series A funding led by Intel Capital with participation from existing investors. Hypersonix was founded by successful serial entrepreneur and former SAP executive Prem Kiran, and is led by an impressive co-founding team, including Rama Rao, former MIT research faculty member for advanced analytics, as well as former PayPal and Intuit data…

GoDaddy's Growing #OpenWeStand Movement Empowers Entrepreneurs by Marshalling Best in Class Resources and Assembling Supportive Community GoDaddy Inc., the company that empowers everyday entrepreneurs, announced that over 30 brands, including American Express, Nextdoor, PayPal, Salesforce, and Slack, have joined the company's growing #OpenWeStand movement. These companies are contributing resources, tools and insights to help sustain entrepreneurs and the small and microbusinesses they operate during this challenging…

The United Kingdom Will Be the Third Market to Introduce eBay's Managed Payments Experience, Continuing the Program's Global Expansion As part of modernizing its marketplace and creating a more streamlined experience for customers, eBay is expanding its management of payments to the United Kingdom. As part of the rollout this summer, the company will offer buyers flexibility and choice in payment methods, and give sellers an easier way to manage their businesses. The U.K. is the third market to offer eBay's new…

It’s no longer breaking news that subscriptions are on the rise, and that growth will only continue. Look at your own family for example; do you know how many subscriptions you currently have? Sure Netflix, Spotify, and a few others come right to mind, but most households have at least a handful more that they pay for each month, as an automatic recurring charge, without giving them much thought. As a marketer of a company selling subscriptions, you want to maintain a frictionless customer experience, to ensure these…

GivingTuesday's Data Collaborative estimates overall giving at nearly $2 billion in the U.S. alone At a time when so much attention is given to what divides us, GivingTuesday, a global generosity movement which unleashes the power of people and organizations to transform their communities and the world, reports another record-breaking day. The GivingTuesday Data Collaborative reports online giving increased from $400 million in 2018 to $511 million in 2019. Further, GivingTuesday estimates total online and offline…

Enhances PayPal's value proposition with an extensive set of consumer commerce capabilities PayPal Holdings, Inc.announced that it has agreed to acquire Honey Science Corporation, a rapidly-growing technology platform for shopping and rewards, for approximately $4 billion. Honey, in combination with PayPal's two-sided network, will transform the shopping experience for PayPal's consumers while increasing sales and customer engagement for its merchants. Founded in 2012, Honey is best known as a popular…

Former PayPal and Providian Financial Executive Brings Two Decades of Experience Driving Growth Strategies for Leading Financial Services Companies LendingClub Corporation, America's largest online lending marketplace connecting borrowers and investors, announced that it has selected seasoned marketer Alexandra Shapiro to serve as the company's Chief Marketing Officer. Shapiro is responsible for executing LendingClub's marketing strategy that supports the company's growth objectives, builds a strong consumer brand,…

Who doesn’t like PayPal? It’s easy, ubiquitous and a secure way to make online transactions. Like personal users of PayPal, business owners can now access a range of credit and debit options designed for online and bricks-and-mortar transactions to make day-to-day business purchases easier. As US small business credit cards account for $430 billion in spending (or about 1 in every 6 dollars spent on general purpose cards), it's important to understand which cards, costs, and features work best for your business. Like…

Dosh, the fastest growing fintech app, announced it has closed a $40 million Series B financing round, including $20 million in equity and $20 million in venture debt. The financing was led by Goodwater Capital and Western Technology Investment (WTI), with participation from investors PayPal, BAM Capital and Anthem Venture Partners. In 2019, much of the $231 billion advertising spend will be wasted due to no attribution. Dosh brings a dramatic shift in how merchants spend advertising dollars by giving them a new way to…

Experienced marketing strategist and technology professional Matt Robson has joined digital communications agency Lumentus. Robson has vast experience working with clients to develop and manage their communications campaigns across a range of industries and will serve as Manager of Search Marketing Strategy. Robson will lead client initiatives that focus on paid search, display, and promoted social media campaigns. With more than a decade of experience, Robson will play an integral role in creating overall digital…