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Pedowitz Group

The Pedowitz Group Announces New Revenue Marketing Report in Support of High-Level Marketing Professionals

The Pedowitz Group (TPG), the only Revenue Marketing firm in the world, has released the Revenue Marketing Index 2019 Report. The report supports marketing professionals in their ongoing efforts to operationalize business accountability, enhance digital transformation and improve the customer experience. Revenue Marketing is the combined set of strategies, processes, people, technologies, customers and results. In turn, the revenue marketing model measures marketing successes to produce scalable, reproducible results and…

Should Marketing Ops Be Centralized, Field-Based or Distributed?

There is a bit of a tug-o-war going on in terms of where the MO function should sit in large organizations. On one side is corporate marketing. Corporate marketing believes that all MO functions are best kept as a centralized and shared services type of function. In contrast, field marketing believes they should own their own destiny and the technology to go with it. Who is right? It depends. There are pros and cons to each structure that we will examine in this article. Pros and Cons of a Centralized Structure Clearly,…

Is Your Marketing Operations Team Leading the Customer Journey?

Mapping and operationalizing the customer journey are critical activities for today’s B2B marketer. As more companies turn away from product-centric strategies and embrace customer-centric strategies, the pressure mounts for marketing to lead the transition. Yet, how ready is marketing to step up to the plate and what prepares marketing for this challenge? Based on my work with hundreds of marketing organizations, when marketing has a strategic Marketing Operations (MO) department, marketing successfully leads the transition…

Lessons Marketers Can Learn from Manufacturers – Part 3

...continued from part 2 Getting on Board the Automation Train Manufacturing automation, predicated on an integrated stack where data from all over the plant informs decision-making, has several key impacts on the overall organization. These range from increased labor productivity, reduction of labor costs, improved working conditions and decreased time to market, among others. The same goes for marketing. Once marketers have brought all of their systems together, and begun using all the data at their disposal to guide…

Lessons Marketers Can Learn from Manufacturers – Part 2

...continued from part 1 Leverage Data Wherever It Comes From  Manufacturers have become experts in smashing data silos, taking data from all over the organization to derive business critical decisions. For example, data collected in the production line can improve supply chain efficiencies by evaluating raw material inventory, while data collected by sales and marketing can inform product design. Once they’ve integrated their technology, marketers, too, can unify their data to uncover more holistic insights. This gives…

Lessons Marketers Can Learn from Manufacturers – Part 1

When it comes to industries to steal tips and best practices from, marketers typically look to creative or cutting-edge fields. Too rarely, however, does manufacturing jump to the top of the list. Though technology and the knowledge of how to effectively use it is a top skill for marketing leaders, ignoring important lessons learned from older, established industries like manufacturing is a huge mistake. Not only might marketers miss insights into how to connect better with their customers, they also run the risk of missing…