The Pedowitz Group (TPG), the only Revenue Marketing firm in the world, has released the Revenue Marketing Index 2019 Report. The report supports marketing professionals in their ongoing efforts to operationalize business accountability, enhance digital transformation and improve the customer experience.
Revenue Marketing is the combined set of strategies, processes, people, technologies, customers and results. In turn, the revenue marketing model measures marketing successes to produce scalable, reproducible results and increases ROI.
The Revenue Marketing Index 2019 Report delivers information with data collected from over 1,000 marketers. Marketing professionals can glean the information needed to develop their strategies to go digital, engage customers and grow revenue.
And the report isn’t just a set of data with trends. As Debbie Qaqish, chief strategy officer and principal at The Pedowitz Group, states, “The RMI (Revenue Marketing Index) Report should be read, digested and applied as THE benchmark for 21st-century marketing performance. Every CMO who is struggling to lead digital transformation, connect with the customer and drive financial results knows that in today’s marketing environment, the 4P’s are no longer good enough. Yet, without a set of organized standards, CMOs continue to struggle. Until now. Based on the survey results of over 1,000 marketers and thousands of hours of consulting time helping marketing organizations transform, the 2019 RMI Report provides the first comprehensive set of marketing performance standards with a scoring system. Finally, CMOs have a holistic framework for success, can assess their current state and plan for their future state while comparing their performance to the market.”
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Marketing, in the financial sense, is at risk due to the difficulty in proving its true value and because consumer purchasing today is radically different than in years past. The Revenue Marketing Index 2019 Report will help marketers navigate the ever-evolving revenue marketing landscape by transforming marketing into a revenue center with exceptional accountability while enhancing each customer’s journey.
Kevin Joyce, VP of strategy services at The Pedowitz Group, explains, “In the past five years, progressive CMOs have started to transform how their organizations operate, but they haven’t had a yardstick with which to measure their progress in many areas other than business results.”
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The Revenue Marketing methodology turns strategy into action. Since 2010, over 1,000 companies have used Revenue Marketing to go digital, engage customers and grow revenue in a Repeatable, Predictable and Scalable (RPS) way. The Revenue Marketing Index 2019 Report condenses the experience from all of these organizations into a single study, giving marketers a very real and pragmatic approach to meet their goals and earn a seat at the revenue table.