Peer39

Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the internet, with legitimate-looking sites popping up to take advantage of programmatic buying automation while propagating misinformation. Naturally,…

Brands Can Target Up to 32% of News Category With Assurances of Brand Safety Amid accelerated news cycles, consumers continue to increase their engagement with trusted news publications. With 94% of brands deploying blacklists to deal with brand safety, and some avoiding the category altogether, overcautious advertisers are likely missing out on targeting these highly-engaged consumers due to outdated fears of brand safety within News content. Analysis from Peer39, the leading provider of page-level intelligence, finds…

Brand safety solution provider now detects Sophisticated Invalid Traffic, providing marketers with protection for their brand's equity and investment across all inventory types/media channels Sizmek, the largest independent buy-side platform in the world, today announced the industry's first multichannel AI-driven fraud detection and filtration solution that uniquely identifies bots and other invalid traffic threats. Combined with Sizmek's existing data enablement, creative optimization and media execution capabilities,…