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people-based advertising

Viant Helps Feeding America Raise Critical Donations During COVID-19

Pro-bono advertising campaign increases site visits by more than 60%, exceeding benchmarks Viant, a people-based technology company, announced the results from its Feeding America pro-bono display advertising campaign that ran on its Adelphic self-service DSP from April - May 2020, driving more than 1,500 site visits and critical donations during COVID-19. Feeding America, the nation’s largest hunger-relief and food rescue organization, has seen increased need amidst the pandemic, requiring essential support as…

Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

New Whitepaper Details Current State of TV Advertising and how Marketers can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, today released its "TV's Role in an Omnichannel World" whitepaper showcasing the current state of the TV advertising ecosystem. As consumers increase TV viewing given recent social distancing requirements and always-on news viewing, this paper provides additional insights and direction for marketers to break through the distraction of competing screens.…

Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

New Whitepaper Details Current State of TV Advertising and how Marketers can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, today released its "TV's Role in an Omnichannel World" whitepaper showcasing the current state of the TV advertising ecosystem. As consumers increase TV viewing given recent social distancing requirements and always-on news viewing, this paper provides additional insights and direction for marketers to break through the distraction of competing screens.…

Myths Belong in Stories, Not People-Based Advertising

A lot is written, and said, about identity resolution. The conversations can be extremely technical or deliver claims that seem too good to be true. With so much noise, how can you determine what’s real and what’s not? Epsilon-Conversant commissioned Forrester Consulting to conduct a study on identity resolution and explore how identity capabilities fit into the evolving needs of modern businesses. Based on the initial findings, it’s clear that the industry still has a long way to go. To help separate fact from fiction, I…

Viant Enhances Programmatic Pharmaceutical Offering with New Data Partnerships

Launches new whitepaper “Programmatic for Pharma Marketers” to help navigate the digital landscape Viant, a Meredith Corporation people-based advertising technology company, announced an enhanced offering for pharmaceutical marketers. The enhanced platform provides accuracy and dependability when marketers execute both direct to consumer (DTC) and healthcare provider (HCP) campaigns. The widespread availability of online resources for both consumers and healthcare providers have created both new challenges and…

MarTech Interview with Tim Vanderhook, CEO at Viant

"Digital Out of Home (DOOH) and Connected Television (CTV) are the two fastest-growing areas of the media budgets and those two channels are all about video." Tell us about your role and journey into Technology. What inspired you to start at Viant? As Co-Founder and CEO of Viant, I drive the overall direction and business strategy for the company. 20 years ago when my brothers and I started the business, Digital Advertising was in its infancy and we were just learning how to buy and sell ads as entrepreneurs. I realized…

Viant Launches New QSR Solution

Deterministic Targeting and Measurement Capabilities Empower National And Regional Advertisers to Drive Measurable ROI Viant, a Meredith Corporation people-based advertising technology company, announced the launch of its new QSR solution. The new offering enables national and regional quick service restaurants (QSRs) to target valuable audiences, measure offline sales and optimize campaigns on the fly. With Viant’s people-based approach and first-party data, QSR marketers can marry device location to an individual,…

OpenX Increases Expansion into APAC with Key Investments in People, Platform and Product

Senior Hires from the Trade Desk and Linkedin Join to Lead In-Market Team as Openx Completes Integration with Google Cloud Platform Becoming First APAC Exchange to Operate Fully in the Cloud According to a report published last year by the Boston Consulting Group, regional advertising in APAC is expected to surpass $19 billion by 2020, with 36 percent flowing directly to programmatic channels. To support this growing market trend, OpenX announced significant investments it is making to deliver the next generation of…