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Performance Horizon

Performance Horizon Rebrands as Partnerize, Introduces Product Enhancements to Make it Even Easier for Leading Brands to Create Sales and…

Changes Reflect an Increase in Market Demand for Technology Solutions to Better Manage and Optimize All Aspects of Partner Marketing Performance Horizon, the leading provider of partner marketing software for global brands, unveiled its new name, Partnerize. Along with the new brand name, the company has introduced a series of product enhancements to its flagship partner management platform. The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships…

Performance Horizon Launches Registration for its First Annual US Innovation Day in San Francisco

Marketing leaders will discuss strategic partnerships and how to creative thinking and innovation to drive growth Performance Horizon, the leading provider of partner marketing software for global brands, announced today that registration is now open for its San Francisco Innovation Day event. Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities worldwide. SF Innovation Day 2018 is the sixth such event, and the first to take place in the United States.…

Interview with Malcolm Cowley, CEO, Performance Horizon

"More and more businesses are recognizing that partnerships enable them to leverage pre-existing customer relationships to grow their own sales and profits." Tell us about your role at Performance Horizon and how you got here. What inspired you to join the company? I’m the founding CEO at Performance Horizon, and we came up with the idea based on the experience my co-founders and I had building a successful business during the 2000s. Back then we built an affiliate network called Buy.at that we eventually sold to AOL.…

SmarterTravel Launches Innovative Travel Partnership Program With Performance Horizon

SmarterTravel's SmarterAd Program Reflects the Growing Range of Partner Models Bringing More Monetization Opportunities to the Online Travel Industry Performance Horizon, the leading global provider of partner management software for global brands, recently SmarterTravel launched SmarterAds program for travel publishers on the Performance Horizon Partner Management Platform (PMP). In its first weeks since launch, enrollment in the SmarterAds program has far exceeded expectations as many travel publishers move quickly to…

How Rich Real-Time Data is Accelerating Partner Marketing 

Years ago, partner marketers cared primarily about a couple of metrics – how many sales were driven and who was the responsible for the click that brought the customer to the website. Oh, how times have changed. Today’s leading merchants are taking a more comprehensive approach to collecting and using data -- to understand users, track and optimize buyer flows, and determine the specific role that partnerships play in the marketing mix. My company tracks and analyzes partner marketing programs, and from this unique…

How Strong Culture Translates to Strong Partnerships

Behind every successful company, there’s a story of the culture that enabled its success. Company culture should permeate every aspect of an organization’s business -- from its internal employee interactions to its external partnerships and beyond. Stories of culture and its larger impact on businesses and their partnerships were at the heart of Performance Horizon’s Innovation Day event in Sydney, Australia, last month. At Innovation Day, over 200 partner marketers from across Australia and Asia came together to discuss…