Browsing Tag

Performance Metrics

SparkPost Expands Its IntelliSeeds Data Network to Deliver the Most Reliable, Expansive Real-Time Email Deliverability Insights in the World

SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, announced it expanded its IntelliSeeds email data to include an additional 24 ISPs. Now firmly into Europe, their reach includes Poland, France, Germany Hungary, and coverage in China and Korea. This expansion delivers marketers easier access to email data insights, all the while ensuring a real-time, accurate and global look at email performance data. Ultimately, the expanded IntelliSeeds network allows…

Plannuh Adds Marketing Plan Creation and Management Capabilities Based on Best Practices for Achieving ROI

Plannuh Inc., makers of the leading AI-Driven marketing leadership platform, today announced new functionality that helps marketers build and manage ROI-driven plans. This new functionality empowers marketers to build and manage comprehensive marketing plans that include detailed goals, campaigns, and activities. Users can also track their achievement against both quantitative goals and budgetary spending for a true understanding of their ROI. Combined with Plannuh's industry-leading budget management functionality, the…

Intentwise Launches a Free Mobile App, Giving Users the Ability to Track Amazon Advertising Performance Anywhere, Anytime

Managing Amazon advertising accounts can be all-encompassing, requiring more tracking and oversight than ever before. It's crucial to be able to do so anytime, from anywhere. That's why Intentwise is delighted to announce today the launch of a mobile app to help brands, sellers, and agencies track Amazon advertising performance metrics even on the go. The mobile app, which Intentwise is offering as a free download, also provides valuable tips and techniques for optimizing campaigns and the capacity to request an on-demand…

Customer Experience is Field Service’s Biggest Challenge. Here’s What You Can Do About It

Salesforce's recent acquisition of Clicksoftware illuminates an important point: Customer relationships and field service have more in common than some may think. As competition becomes increasingly fierce, building relationships and delivering the best experience for your customers becomes a way to stand out in a crowded field. Technology has enabled a level of process and transaction transparency and convenience that the customer now expects. According to a Getapp survey, more than half of field service businesses…