personal data

Permission.io, the leading provider of permission advertising for e-commerce, announced that it has come out of beta to make the site available to both consumers and online retail partners. Individuals are now able to earn value from their personal data while also having more control over who sees it and - more importantly - who doesn't. Permission's common sense approach enables people to interact with their favorite brands and merchants without subjecting them to intrusive, irrelevant ads that have enabled tech giants…

Companies have emerged with solutions to create more personalized and meaningful brand experiences for their customers. To reach these greater levels of customer experiences, they are collecting more data than ever. Protecting and securing this data is table stakes in establishing consumer trust. But what’s often missed is making sure to always honor the consumer’s privacy in the process. Just because the data can be used doesn’t mean it should be used. We should always consider The Golden Rule of Data (which I’ve written…

Spanish and Romanian authorities issued over 70 fines, with the UK applying one Over 200 fines have been handed to organisations in Europe under strict data protection laws implemented in 2018, according to research from Privacy Affairs. Using data from official sources, the researchers created an online dashboard to track GDPR fines. A key finding is that different national data protection authorities interpret the rules differently. The largest fine in Romania, €80,000, was a similar offense that has seen other…

The majority of citizens are willing to share personal information with government agencies in exchange for better service, according to a global study issued today by Accenture. The study — based on a survey of more than 6,500 respondents across 11 countries in Europe, North America and Asia Pacific — found that just two-fifths (41%) of respondents were satisfied with the level of interaction received from government departments over the last year, and more than half (58%) said they are not aware of a way to share…

73% of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77% would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data safe As state houses and Congress rush to consider new consumer privacy legislation in 2020, DataGrail, a privacy management company, conducted nationwide research that shows Americans expect more control over their personal information online, and are concerned with how businesses use the…

The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as one of the strongest data privacy laws in the country, and other states are most likely to follow the path. Together with GDPR, CCPA has disrupted the data economy in the US and EU, with an irreversible impact (mostly positive) on the data operations of IT, Marketing, Sales and Customer Success departments. However, GDPR compliance doesn't mean your CCPA preparedness is unshakeable. You may still need to do…

With the summer months in full swing, people are taking time off to travel and relax. However, don't let your guard down against a number of common phishing scams that will look to lure unsuspecting victims. While folks around the world continue to take time away from work and school, hackers remain in session full time. In fact, they take advantage of our vulnerabilities, leisure plans and the fact that we spend more time on-the-go, forging specific messages and techniques to target us when we least expect it. The…

Guillaume Marcerou Global Privacy Director, Criteo Recently, Criteo released its GDPR Checklist for the upcoming disruption that is seen as one of the biggest challenges for data marketers in 2018. To understand the deeper aspects of GDPR and its impact on the ‘Sensitive’ and ‘Non-sensitive’ data, we spoke to Criteo's Global Privacy Director, Guillaume Marcerou.Tell us about your role in Criteo and the team you handle. My role is to manage the risks and business impact of privacy laws and regulation, thus protecting…