personalisation

Personalised Stationery Retailer Meets Market Challenges Through Testing and Personalisation Kameleoon announced that international online stationery retailer Papier is using its personalisation and A/B testing platform to improve the visitor experience, boost revenues and respond quickly to changing market conditions. Changes made to Papier’s site following initial A/B tests run with Kameleoon have added an additional 6% to annualised revenues in just three months, achieving a Return On Investment (ROI) of over 50 times,…

Jewellers should work to establish greater consistency across all of their sales channels this year to take full advantage of the ongoing shift to online shopping in the luxury goods sector, a prominent digital expert has suggested Speaking at a panel event hosted by Diginius at Google’s St Giles HQ in London on 20 February, Champions (UK) plc’s Digital Director, Amad Tababa told the UK jewellery industry’s leading lights that integrating their platforms will not only deliver a better customer journey but also increase…

The conversations around what the Marketing industry can expect in the coming year is well underway. Technology is expanding and developing at a rapid pace, and Marketing is no exception. In the past year, we have seen a rise of Content Marketing in correlation with the demands from consumers and a significant increase in the use of Chatbots. With Digitization and Automation slowly becoming less admirable due to its lack of meaningful engagement, Marketing is appearing to become more humanlike once again. Here are my…

In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this phrase. Like oil, data is “valuable, but if unrefined it cannot really be used. Oil has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so, data must be broken down and analyzed for it to have value”. Even as consumer information…

Mumsnet, the UK’s most popular website for parents, is improving the experience for its community with innovative personalisation technology from Kameleoon. This technology enables Mumsnet to automate and deliver relevant content and offers to users at key points in their customer journey, based on user behaviour and segmentation. 75% of Mumsnet’s 10 million monthly unique visitors say they visit Mumsnet for advice, and 96% say they trust product recommendations on Mumsnet. Given the huge amount of content on its site…

Lufthansa Group Invests in TripActions As First Strategic Investor, Marking Its Fourth Minority Tech Investment and Reinforcing the Unique Value, Innovation and Capabilities TripActions Brings to Europe TripActions, the fastest-growing business travel platform trusted by 3,000+ enterprises globally, announced it has landed in Europe and that Lufthansa Group has made a minority investment in the company, kicking off an extensive strategic partnership. TripActions is bringing its industry-disrupting focus on the business…

UK Supermarkets Look for a Boost in Sales with Christmas Emails, Amid a Slow Start in Grocery Spending Results of the 2019 supermarket direct marketing analysis are out and premium grocery brand M&S has won the Christmas battle of the inbox. The analysis, conducted annually by marketing specialists Mailjet, saw M&S take the win with 10.25 points out of the 15 points possible. Narrowly missing out were budget brand ASDA (the 2017 winner) and last year’s winner, Waitrose, who is currently undergoing a significant…

Acoustic, the largest independent marketing cloud with a total focus on the marketer, announces a partnership with GBG, the global Identity Data Intelligence specialist, to integrate rich data sets to help UK businesses accelerate marketing transformation. Acoustic uses AI to supercharge core capabilities for marketing professionals. Its robust product offering includes a variety of AI- powered systems including Campaign Automation, Personalisation, Content Management and Analytics. The recently launched marketing cloud…

“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and relevance are chief value drivers in marketing. However, with a continually increasing volume of customer data, tools to make that data actionable are a necessity. Marketing software company Agillic provides a native customer marketing platform that enables companies to orchestrate and execute highly personalised communication across channels. In August 2019, the company entered DACH and is now out to…

Ometria Finds That Marketers Face a Choice Between Stressing out Customers with Lots of Generic Marketing, or Putting Customer Experience First AI-powered customer marketing platform, Ometria, launches its third annual ‘consumer census’ which interrogates the state of retailers’ communication with UK consumers. Ometria partnered with Censuswide to survey 4,003 consumers across the US and UK. The findings of the research suggest that customers are feeling overwhelmed and stressed out by their inboxes - and they…

RevLifter, the e-commerce deals personalisation platform, has successfully raised £2.3 million led by a syndicate of new and existing investors including Coutts. Further to this round a former Goldman Sachs Managing Director Jonathan Summers will join RevLifter’s Board. The funding will help the two-year-old company - which influences 10 million online baskets every day, powering incremental revenue through personalised deals for 90 global brands across five markets - to further develop its platform and accelerate its…

Now it’s getting personal. According to PwC’s Global Entertainment & Media Outlook 2019–2023, consumers are embracing the expanding opportunities to enjoy media experiences tailored to their needs, and companies are designing offerings and business models to revolve around those personal preferences. In a fundamental shift, they’re leveraging data and usage patterns to pitch their products not at audiences of billions, but at billions of individuals. The result is an emerging world of media that’s more personal than…

Search Intelligence Uncovers Actionable Insights for FMCG Marketers to Better Understand the Intent Behind Consumer Behaviour and the Path to Purchase in Order to Drive Meaningful and Effective Marketing Strategies Captify, the global leader in Search Intelligence, and Publicis Media, have partnered in a 12-month analysis of Captify’s billions of monthly on-site searches to uncover the key trends that are reshaping the global beauty industry in 2019 and beyond. Their report, entitled, ‘Coming Clean’, reveals the top…

New research from Resulticks finds that a third of all companies feel that an overwhelming volume of data, and the inability to integrate data are two of the top challenges that enterprise businesses face in Southeast Asia (SEA). Titled “The Omnichannel Imperative”, the newly released report also found over half of enterprise businesses in SEA listed real-time marketing, as well as omnichannel delivery and engagement as their top priorities in 2019. In addition, nearly six in ten organisations find that existing marketing…

Now Known Simply as Airship, the Company Enables Enterprise Brands to Create Innovative Customer Experiences That Span Any Digital Channel Customer engagement company Urban Airship announced that it has simplified its name to Airship, reflecting the success of its new technology offerings and now dominant global market position. An early pioneer in mobile push notifications, Airship now allows businesses to precisely target and coordinate customer interactions across apps, websites, SMS, email, mobile wallets and other…

Celebrus the Customer Data Platform from publicly quoted D4t4 Solutions plc is pleased to announce the launch of Celebrus version 9. Celebrus version 9, the only Customer Data Platform that can deliver instant data, gives large enterprises significant product enhancements and interface developments that will provide substantial operational benefits and efficiency savings to business as well as supporting artificial intelligence operationalisation. Celebrus is used by global businesses in banking, insurance, retail,…

Facebook and Instagram Generate Majority of Sales Coming Directly from Paid Social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion…

Raman Brings AI/Ml Capabilities to Netcore's Smartech Marketing Automation & Analytics Suite, to Give Real-Time, Actionable, Intelligent Insights to Help Kotak Securities Increase Their Customer Engagement Netcore Solutions, a global marketing technology company, announced that Kotak Securities has achieved a 25% rise in its email open rates and lead conversions in customer engagement by using Netcore's Artificial Intelligence (AI) Engine 'Raman'. This achievement is yet another case of successful use of futuristic…

New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently. Nearly two thirds (61%) of UK consumers base their purchase considerations on detailed reviews from other customers and 56% on product star ratings, yet just 20% of the fashion retailers surveyed are actually providing this information. The study combines consumer research conducted by One Poll, as well as analysis of the social…

GDPR may be an EU regulation, but its enforcement is having a global impact on privacy awareness and, in the process, exposing the business model underpinning Big Tech’s data economy. We now know that Facebook and Google, in particular, have deployed stealth strategies to collect personal data. Until now, we’ve hardly noticed, but GDPR has shone a spotlight on this highly profitable business model. From cookies in browsers to mapping social media behavior, trawling personal contacts, tracking where you go and even what…