The conversations around what the Marketing industry can expect in the coming year is well underway. Technology is expanding and …
The Price of Personalization: Unpacking the Realities of Consumer-Brand Engagement in the Digital Age
In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase …
Mumsnet Increases Personalisation for 10 Million Monthly Users With Kameleoon
Mumsnet, the UK’s most popular website for parents, is improving the experience for its community with innovative personalisation technology from Kameleoon. …
TripActions Lands In Europe
Lufthansa Group Invests in TripActions As First Strategic Investor, Marking Its Fourth Minority Tech Investment and Reinforcing the Unique Value, …
M&S Wins the Christmas Battle of the Inbox, but Supermarket Emails Still Lack Personalisation
UK Supermarkets Look for a Boost in Sales with Christmas Emails, Amid a Slow Start in Grocery Spending Results of …
Acoustic Collaborates With GBG to Accelerate Marketing Transformation
Acoustic, the largest independent marketing cloud with a total focus on the marketer, announces a partnership with GBG, the global …
Software Company Agillic Is Entering the DACH Region with a Native Customer Marketing Platform to Help Brands Act on Insight Through a Data-Driven and Customer-Centric Approach
“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and …
Overwhelmed with Endless Marketing: New Research Finds That Customers Are Sick of Irrelevant Messages from Retailers
Ometria Finds That Marketers Face a Choice Between Stressing out Customers with Lots of Generic Marketing, or Putting Customer Experience …
RevLifter Raises £2.3 Million in Seed Round as Global Retailers Look to AI-Driven Platform to Deliver Personalised Deals in Real-Time
RevLifter, the e-commerce deals personalisation platform, has successfully raised £2.3 million led by a syndicate of new and existing investors …
Consumer Demand for Personalisation and Tech Advances Drives Innovation in Entertainment and Media Industry
Now it’s getting personal. According to PwC’s Global Entertainment & Media Outlook 2019–2023, consumers are embracing the expanding opportunities to …
Captify and Publicis Media Release New Research Revealing Global Beauty Trends That Will Transform The Larger FMCG Ecosystem
Search Intelligence Uncovers Actionable Insights for FMCG Marketers to Better Understand the Intent Behind Consumer Behaviour and the Path to …
Resulticks: Marketing Data Deluge Hinders More Than a Third of SEA Businesses
New research from Resulticks finds that a third of all companies feel that an overwhelming volume of data, and the …
Urban Airship Streamlines Name And Unveils New Brand To Reflect Dramatic Growth Of Its Customer Engagement Solutions
Now Known Simply as Airship, the Company Enables Enterprise Brands to Create Innovative Customer Experiences That Span Any Digital Channel …
D4t4 Launch Major New Upgrade to Its Celebrus Platform Which Can Deliver Instant Data in Real Time
Celebrus the Customer Data Platform from publicly quoted D4t4 Solutions plc is pleased to announce the launch of Celebrus version …
New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social
Facebook and Instagram Generate Majority of Sales Coming Directly from Paid Social 34% of traffic, 28% of orders and 26% …
Netcore’s AI Engine ‘Raman’ Boosts Kotak Securities’ Email Communication Performance by 25%
Raman Brings AI/Ml Capabilities to Netcore’s Smartech Marketing Automation & Analytics Suite, to Give Real-Time, Actionable, Intelligent Insights to Help …
New Research from Fresh Relevance Reveals Retailers Might Be Losing Sales with a Lack of Ratings and Customer Reviews
New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product …
Is This the End of the Data-By-Stealth Model?
GDPR may be an EU regulation, but its enforcement is having a global impact on privacy awareness and, in the …
Prediction Series 2019: Interview with Ron Downey, CEO, Massive Interactive
Tell us about your role and what inspired you to start Massive Interactive. I founded Massive Interactive with Derek Ellis, …
Monetate Appoints Brandon Atkinson as Chief Operating Officer
Seasoned Customer Experience Leader Joins Company’s Mission to Deliver Personalisation for the World’s Most Trusted Brands Monetate, the worldwide leader …