personalisation

Competition in APAC’s quick-service restaurant (QSR) industry is heating up. According to Technavio, the region’s food-service market is poised to grow to roughly AU$460 billion by 2025. To stand out in the saturated QSR space, it’s…
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Today's marketing leaders are operating in a complex environment. Trust me I know it. They are facing bear market budgets, having to adapt to the impact of the pandemic, which has created both altered workforce dynamics and customer…
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Ikue's CDP helps operators increase service revenues by creating a unified, real-time, single view of the customer to inform all marketing offers Ikue the innovative UK-based customer data and personalisation start-up, has launched its…
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Mindtree, a global technology services and digital transformation company, announced that it has enabled the UK's leading retailer of technology products and services, Currys, to deliver a connected and highly personalised omnichannel…
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The new report explores how marketers can innovate the customer experience and deliver results by tailoring interactions in today’s privacy-centric landscape. Tealium and Meta released a joint report which studied what it will take for…
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The omnichannel category of Dansk Erhverv’s e-commerce awards names three organisations as pioneers on the frontier of omnichannel customer experience. This year, both the first and second place winners are Agillic clients. This is the…
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Personalisation has been at the top of email trends for years, and 2022 will be no different. We all want to connect to our audiences on an individual level, delivering an experience that’s relevant to them and their interactions with our…
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Eagle Eye, the global marketing technology company, today announces Giant Eagle, a regional food, fuel and pharmacy retailer and one of the 40 largest family operated companies in the US, has signed a multi-year agreement to use Eagle Eye's…
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BetterCommerce, the headless ecommerce leader has launched its new whitepaper titled "The ultimate blueprint to delivering an effective D2C strategy". London: BetterCommerce, the headless ecommerce leader, has today launched its new…
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Agillic, a leading Danish omnichannel marketing software company, will help Multilot, a multinational SaaS gaming platform provider, build long-lasting customer relationships through automated and personalised communication across the…
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Payments company leverages Snowflake’s platform to develop new data science models for enhanced customer experiences Leading integrated payments platform, Paysafe, is leveraging technology from Snowflake, the Data Cloud company, to…
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Personalised Stationery Retailer Meets Market Challenges Through Testing and Personalisation Kameleoon announced that international online stationery retailer Papier is using its personalisation and A/B testing platform to improve the…
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Jewellers should work to establish greater consistency across all of their sales channels this year to take full advantage of the ongoing shift to online shopping in the luxury goods sector, a prominent digital expert has suggested…
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The conversations around what the Marketing industry can expect in the coming year is well underway. Technology is expanding and developing at a rapid pace, and Marketing is no exception. In the past year, we have seen a rise of Content…
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In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this…
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Mumsnet, the UK’s most popular website for parents, is improving the experience for its community with innovative personalisation technology from Kameleoon. This technology enables Mumsnet to automate and deliver relevant content and offers…
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Lufthansa Group Invests in TripActions As First Strategic Investor, Marking Its Fourth Minority Tech Investment and Reinforcing the Unique Value, Innovation and Capabilities TripActions Brings to Europe TripActions, the fastest-growing…
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UK Supermarkets Look for a Boost in Sales with Christmas Emails, Amid a Slow Start in Grocery Spending Results of the 2019 supermarket direct marketing analysis are out and premium grocery brand M&S has won the Christmas battle of…
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Acoustic, the largest independent marketing cloud with a total focus on the marketer, announces a partnership with GBG, the global Identity Data Intelligence specialist, to integrate rich data sets to help UK businesses accelerate marketing…
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“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and relevance are chief value drivers in marketing. However, with a continually increasing volume of customer data, tools…
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