personalisation

BetterCommerce, the headless ecommerce leader has launched its new whitepaper titled "The ultimate blueprint to delivering an effective D2C strategy". London: BetterCommerce, the headless ecommerce leader, has today launched its new…
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Agillic, a leading Danish omnichannel marketing software company, will help Multilot, a multinational SaaS gaming platform provider, build long-lasting customer relationships through automated and personalised communication across the…
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Payments company leverages Snowflake’s platform to develop new data science models for enhanced customer experiences Leading integrated payments platform, Paysafe, is leveraging technology from Snowflake, the Data Cloud company, to…
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Personalised Stationery Retailer Meets Market Challenges Through Testing and Personalisation Kameleoon announced that international online stationery retailer Papier is using its personalisation and A/B testing platform to improve the…
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Jewellers should work to establish greater consistency across all of their sales channels this year to take full advantage of the ongoing shift to online shopping in the luxury goods sector, a prominent digital expert has suggested…
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The conversations around what the Marketing industry can expect in the coming year is well underway. Technology is expanding and developing at a rapid pace, and Marketing is no exception. In the past year, we have seen a rise of Content…
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In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this…
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Mumsnet, the UK’s most popular website for parents, is improving the experience for its community with innovative personalisation technology from Kameleoon. This technology enables Mumsnet to automate and deliver relevant content and offers…
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Lufthansa Group Invests in TripActions As First Strategic Investor, Marking Its Fourth Minority Tech Investment and Reinforcing the Unique Value, Innovation and Capabilities TripActions Brings to Europe TripActions, the fastest-growing…
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UK Supermarkets Look for a Boost in Sales with Christmas Emails, Amid a Slow Start in Grocery Spending Results of the 2019 supermarket direct marketing analysis are out and premium grocery brand M&S has won the Christmas battle of…
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Acoustic, the largest independent marketing cloud with a total focus on the marketer, announces a partnership with GBG, the global Identity Data Intelligence specialist, to integrate rich data sets to help UK businesses accelerate marketing…
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“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and relevance are chief value drivers in marketing. However, with a continually increasing volume of customer data, tools…
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Ometria Finds That Marketers Face a Choice Between Stressing out Customers with Lots of Generic Marketing, or Putting Customer Experience First AI-powered customer marketing platform, Ometria, launches its third annual ‘consumer census’…
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RevLifter, the e-commerce deals personalisation platform, has successfully raised £2.3 million led by a syndicate of new and existing investors including Coutts. Further to this round a former Goldman Sachs Managing Director Jonathan…
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Now it’s getting personal. According to PwC’s Global Entertainment & Media Outlook 2019–2023, consumers are embracing the expanding opportunities to enjoy media experiences tailored to their needs, and companies are designing offerings…
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Search Intelligence Uncovers Actionable Insights for FMCG Marketers to Better Understand the Intent Behind Consumer Behaviour and the Path to Purchase in Order to Drive Meaningful and Effective Marketing Strategies Captify, the global…
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New research from Resulticks finds that a third of all companies feel that an overwhelming volume of data, and the inability to integrate data are two of the top challenges that enterprise businesses face in Southeast Asia (SEA). Titled…
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Now Known Simply as Airship, the Company Enables Enterprise Brands to Create Innovative Customer Experiences That Span Any Digital Channel Customer engagement company Urban Airship announced that it has simplified its name to Airship,…
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Celebrus the Customer Data Platform from publicly quoted D4t4 Solutions plc is pleased to announce the launch of Celebrus version 9. Celebrus version 9, the only Customer Data Platform that can deliver instant data, gives large…
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Facebook and Instagram Generate Majority of Sales Coming Directly from Paid Social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including…
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