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personalization engines

Monetate Recognized as A Leader in the 2019 Gartner Magic Quadrant for Personalization Engines for the Second Consecutive Year

As Demand for Personalization Grows, Monetate Continues on Its Mission to Help Brands Grow More of Their Best Customers Monetate, the worldwide leader in personalization, announced it has been named a Leader for the second year in a row in the 2019 Gartner Magic Quadrant for Personalization Engines*. The report noted that “the personalization process creates a relevant, individualized interaction between a company and its audiences to enhance the recipient’s experience. It uses insight based on unique recipient behavioral…

Is 2018 the Year for Personalization?

Your website is the culmination of years of experiments trying to maximize web visitor engagement. It has been optimized for design, messaging, positioning, layout, imagery and yet there is one fundamental flaw preventing you from a giant leap in engagement: relevance Webster’s dictionary defines relevance as the ability to retrieve material that satisfies the needs of the user Unless your website content dynamically changes based on the user/visitor, you are missing out on true relevance. SiriusDecisions cites…