personalization

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced it has completed its previously announced acquisition of Gravity R&D. The transaction brings Gravity…
Read More...

Flight Control makes the process of conceiving, planning and running complex campaigns easy by unifying all activity into one platform Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the…
Read More...

Looking for some ways to optimize your ad spend? Mark McKenna, Chief Executive Officer at Postclick has you covered: ________ Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being…
Read More...

A New Drag-and-Drop Content Palette and Block Editor Can Be Used in Both Headless and Traditional Implementations. dotCMS, a leading hybrid-headless content management system, has announced the latest edition of the platform, which…
Read More...

New solutions help create more compelling emails, impact revenue and drive conversions Litmus, a leader in email marketing, today announces new capabilities to help boost personalization and increase efficiencies in workflow and creation.…
Read More...

One of the biggest goals for any business, big or small, is to bring in new customers and, in time, build a loyal customer base. However, between the recent supply chain issues and an ever-crowded consumer market,  maintaining customer…
Read More...

Scorpion Survey Reveals Unique Perspectives Across Generations; Differing Opinions on Personalized Marketing, Resources for Purchasing Decisions, and Advertising Receptivity Scorpion, the leading provider of technology and services that…
Read More...

With 70% of respondents reporting that less than half of their customer touchpoints are multilingual, the Global Experience is fragmented and in need of more enterprise support Lilt, the leading global experience platform enabling…
Read More...

Fulcrum's platform brings personalization to a growing roster of clients Fulcrum, a leader in real-time personalization, announced it landed $5 million in funding, bringing the total amount raised to $7 million. Led by angel investors, the…
Read More...

As part of its suite of personalization products, Searchspring’s Personalized Search & Merchandising provides custom search results and category page recommendations for each shopper Searchspring, the global leader in site…
Read More...

Executive-level Additions Join to Support New Partner Integrations and the Advancing Agency Adoption of Clinch's Omnichannel Campaign Management Platform, Flight Control Clinch, the leader in dynamic ad serving and personalization and…
Read More...

Searchspring, the global leader in site search, merchandising, and personalization, announced a series of accomplishments from Q1 2022 including 49 customer wins, two award recognitions, and a new program launch. Searchspring grew its team…
Read More...

Searchspring, the global leader in site search, merchandising, and personalization, today announced two new benefits: a “Start Fresh” and a sabbatical program. These expanded offerings are part of Searchspring’s ongoing effort to make…
Read More...

Account-based marketing (ABM) is a combined effort of the marketing team and sales team to target individual high-value accounts and turn them into customers. This marketing technique is used when a company targets only high-value clients.…
Read More...

Organizations that build a next-generation learning technology ecosystem can future-proof their learning with personalization and improve employee engagement while gathering more data to better demonstrate L&D’s impact on the business.…
Read More...

Searchspring will provide dedicated search, merchandising and personalization access for ecommerce entrepreneurs, as well as a formalized process for supporting certified MWBEs Searchspring, the global leader in site search,…
Read More...

B2B customers want more channels, more convenience, and more personalized experiences, with 20 percent of B2B decision makers willing to spend between $500,000 and $5 million USD on a single remote or self-service transaction McKinsey…
Read More...

Understanding the psychological behaviors that drive individuals to do what they do has to be at the heart of marketing today. Emotions, rationality, and personalities are built into every individual and business level buying choice, from…
Read More...

Enterprise and midmarket users rank ON24 Webcast Elite highest in customer satisfaction ON24 announced that enterprise and midmarket users rated ON24 Webcast Elite as the #1 webinar software for the third consecutive quarter on G2, one of…
Read More...

New data shows that AI is driving the next marketing revolution by activating first-party data and delivering the true personalization at scale to drive business growth Persado, the AI content generation and decisioning platform that…
Read More...