personalization

Personalization in Healthcare, Prioritized Over Other Categories, Will Require AI, 5G and Home Assistant Technologies to Achieve, According to Respondents Dassault Systèmes revealed that younger consumers are leading the push for personalization that improves products and services, quality of life and personal safety, and are more willing to pay and share their data to get it. The findings came from a survey of citizens representing the demographics of adults in the U.S., China and France that was conducted in partnership…

2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next. But with the year over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on. A Big Focus in 2019 Has Been Around Marketers’ Understanding of the…

Aiqudo, a voice technology pioneer, announced ahead of CES 2020 a partnership with premium electric vehicle manufacturer BYTON, bringing the power of Aiqudo’s Voice AI platform to BYTON cars. Aiqudo’s Voice to Action(R) platform will enable interacting with your favorite apps on your mobile phone hands-free while driving, seamlessly integrating with BYTON’s unique Digital Experience. Aiqudo’s industry-leading Voice AI platform will voice-enable actions in native apps within the BYTON ecosystem as well as intelligently…

Customer experience, technology, and personalization are all focus points for online businesses in the year ahead 2Checkout, the leading all-in-one monetization platform for global businesses, announced the survey results identifying 2020 eCommerce trends. The eCommerce Trends Survey, carried out by 2Checkout, with more than 1,200 companies across the world, has revealed their latest digital commerce priorities, challenges, and plans. The participating companies span a wide spectrum of industries, and sizes, yet they all…

Marketing, like most business functions today, is undergoing a profound change. A proliferation of new and accessible digital technologies, the explosion in availability of consumer and consumption data, combined with rapidly changing consumer demands and expectations, are flipping previously highly effective models on their head. New entrants are capturing outsized bites of the market by proving, time and again, they can deliver the most relevant, the most engaging customer experiences. Among some incumbent companies,…

Stibo Systems, the only master data management (MDM) company focused on putting Your business first, recently released the results of its 2020 State of Retailer & Consumer Data survey. Among the top findings: consumers want personalized experiences in-store and online, and are willing to give up data for it – but critical areas of personalization, such as user experience, are lagging and should be addressed by retailers. Stibo Systems’ recent survey shows consumers are willing to trade data for better personalization,…

Evergage's Real-Time Personalization and Customer Data Platform Identifies, Engages and Better Converts Visitors from Target Accounts - Powering and Improving ABM Programs Evergage, The 1-to-1 Platform company, announced its inclusion as a Representative Vendor in Gartner's Market Guide for Account-Based Marketing Platforms (report available to Gartner subscribers). Gartner defines account-based marketing (ABM) as "a go-to-market strategy that builds on traditional B2B lead and relationship management practices. In…

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale. Those eCommerce websites that shapeshift according to each visitor’s preferences are going to win at Digital Marketing in 2020. But what does that mean? Each touchpoint has to adapt to visitors’…

Multi-Channel Engagement Platform Provides Personalized Customer Journeys Leanplum, the leading multi-channel customer engagement platform, announced that Afterpay, an innovative digital platform that offers interest-free installment plans for online and instore (in Australia & New Zealand) purchases, is using its solution to improve engagement through data-driven personalization. Afterpay allows customers to shop from the name brands they love and pay by making four interest-free payment installments every two…

LiveVox U-Series Offering Pushes Deeper into Digital Engagement LiveVox, the leading provider of customer service and digital engagement tools, announced the acquisition of privately-held Teckst, a leader in enterprise messaging, whose platform enables real-time interactions across all major and emerging messaging channels (e.g., SMS, WhatsApp, FB Messenger, and Viber). “Today’s consumer wants options, convenience, and personalization” Founded in 2014, Teckst is an innovative messaging solution providing integrated…

Monetate Research Shows Increase in Personalization and Better Performance over Last Year Monetate, a Kibo Company and a worldwide leader in personalization, announced findings from Thanksgiving weekend including Black Friday and Cyber Monday. The company, which experienced a 2x increase in session volume this year over last year, found that retailers have increased their use of personalization, and are benefitting this holiday season with dramatically better conversion rates and order values. U.S. Conversion Rates…

Numerous articles say we’re set for a “Retail Apocalypse” to progress throughout 2020, as e-commerce continues to penetrate consumer lives at scale. It makes for a startling headline of course, but the future of physical retail may not be as catastrophic as the phrase implies. Quite the opposite – in the face of almost 9,000 closed stores this year in the US and UK combined, newly emerging retailers born online are seeking to kickstart their physical footprint. We’re seeing an evolution in the relationship between online…

New Survey Findings Conducted by SubjectLine.Com Unveil Consumer Preferences Towards Email Marketing and Its Effectiveness This Holiday Season SubjectLine.com, a free online marketing support tool that provides marketing-related suggestions based on 6 billion+ email marketing messages analyzed, released survey data on consumer sentiment towards email marketing tactics. Included in these findings, SubjectLine.com found that 64% of respondents indicated they are more likely to open emails from brands during the holidays…

The New Integration Makes It Possible for Marketo Engage Users to Automate Human-Like 1:1 Email Conversations with Leads at Scale Marketo Engage users can now use Exceed.ai's artificial intelligence (AI) to automate many of the basic email conversations that are manually handled by sales development teams. According to Marketo, an Adobe company, 50 percent of sales time is wasted on unproductive prospecting and 80 percent of marketing leads are ignored. The wasted leads and sales time costs businesses an estimated $1…

SiriusXM Giving free Access to Content in the Car and on the SiriusXM app Free preview showcases SiriusXM's newest features: Personalized Stations Powered by Pandora, Xtra Channels and SiriusXM Video SiriusXM has opened up a free listening period – running now through December 3 – on all inactive SiriusXM radios and on the SiriusXM app on phones, computers and tablets. Any non-subscriber in the United States can tune in to sample SiriusXM seamlessly, with no credit card required. The free listening period features access…

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that Scania, a major manufacturers of trucks and buses, will be using Teneo® to build a variety of intelligent conversational applications. Teneo will be used by a central team within Scania to create highly intelligent conversational interfaces throughout the entire organization. Strong collaboration features within Teneo that support enterprise wide development will allow Scania's developers and business users alike to build…

In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their eye. This trend is nostalgia, and it’s hot across the board; think retired logos reemerging, vinyl sales surging, and Netflix’s top 80s-throwback show Stranger Things. But there’s more to nostalgia than these big generational touchstones. Throughout the research we’ve conducted this past year, we’ve seen nostalgia emerge in sometimes unexpected places. It may be one of the biggest weapons in the TV…

Mitel’s Unified Communications Platform to Help German Football Club Deliver Top Tier Experiences for Employees and Fans Mitel®, a global leader in business communications, announced a partnership with VfL Wolfsburg – a German professional football club – to become the club’s Official Unified Communications Supplier. Mitel will deliver a full suite of communications and collaboration services for approximately 350 users to enhance the experience the club offers employees and fans. “Mitel is pleased to be partnering with…

Sailthru Receives Highest Score in the Campaign Design Criterion, and Highest Scores Possible in User Experience and Business Technology Vision Criteria Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that the company has been named a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 evaluation report.  Forrester defined three elements that matter for brands looking for a CCCM solution: deliver a…

Created in Partnership with the World Economic Forum, The Report Offers Business Critical Considerations for Today’s C-Suite, Investigating the Tensions Between Science and Consumer Demand In its latest report, sparks & honey, Omnicom’s pioneering cultural consultancy, is diving into another transformative area of culture that is on track to disrupt nearly every industry over the next decade: precision data. Launched today, Precision Consumer 2030 explores the many ways in which precision technologies and data - and the…