Browsing Tag

personalization

Splash Worldwide and APR’s Original Dynamic Creative Optimization (DCO) Research Comes to America

New Insights from U.S. Marketing Leaders Further Amplify DCO's Vital Importance Building on its groundbreaking qualitative studies in Europe with new insights from leading U.S.-based marketing leaders, creative technology company Splash Worldwide recently brought its original Thinkfast event series to its New York headquarters, in partnership with Advertising Production Resources (APR) and CoLab Media Consulting. Through their collaborative efforts, the study's commissioners continue to explore the mission-critical…

Sitecore Unveils SaaS Strategy, Announces Updates to Experience Platform and Content Hub

Today, Sitecore, the global leader in digital experience management software, unveiled its SaaS vision and timeline and several product enhancements to support the path to SaaS. The new SaaS offering will reinvent the entire experience of delivering, building with, and using Sitecore software, by offering a modern, intuitive, and extensible platform that is easy to get up and running and maintain over the long term. Updates to existing offerings announced today, including Sitecore Experience PlatformTM 9.3 and Sitecore…

Using AI and Personalization to Provide a Complete Brand Experience

These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an individual when sent special offers. With this statistic in mind, it should be clearer than ever to businesses that Customer Personalization needs to be a top priority. But how can companies accomplish this mass personalization without a huge budget? In this respect, implementing Artificial Intelligence (AI) has the potential to spearhead personalization and ensure the delivery of an effective brand…

Adobe Leadership in Creativity, Digital Documents and Customer Experience Management Categories Drives Next Era of Growth

Company Raises Q4 FY2019 Digital Media Net New ARR Target Adobe will host a financial analyst meeting with investors and financial analysts at its Adobe MAX conference, where Adobe’s executive team will unveil the company’s strategy to expand its leadership in the creative, digital documents and customer experience management categories to drive sustainable, long-term top and bottom line growth in 2020 and beyond. As part of its presentation, Adobe will provide data showing that its total addressable market is expected to…

Employee CX Trends: Using Software to Improve Employee Onboarding

Starting a new employee is always going to be a daunting step, both for the new recruit and for the recruiter. They say the first few weeks are often the toughest because your employees may decide to leave for pastures new. But a good onboarding can prevent all of that. In fact, research on Glassdoor has shown that a good onboarding program can raise employee retention by 82% and productivity by 70%. Read more: Mind the Generation Gap: Engaging Multi-Generational Employees On Their Terms But there's only so much you…

Coveo and Sitecore Expand Offering to Bring AI-Powered Search and Recommendations for Mid-Market Customers

New Offering Gives Mid-Market Customers the Ability to Build Search-Driven Experiences with Richer Personalization Coveo, the AI solutions leader, and Sitecore®, the global leader in digital experience management software, today announced an expanded offering that includes the development of a new AI-powered search and recommendations solution for mid-market customers that will provide best-in-class capabilities, previously accessible only to enterprise-level customers. The two companies have signed their intent to form a…

Nucleus Vision Unveils an Unconventional Retail Attribution Mechanism

The Company Patents an Attribution Mechanism That Has a Unique Capability of Integrating with Retail/Telecom Networks Nucleus Vision, an IoT-based retail technology company, gets a patent (10334426) for its online-to-offline (O2O) attribution mechanism that gives complete visibility of customer journey across channels. The goal is to help retailers optimize their campaigns and push leads further down the funnel through this mechanism. Precise marketing RoI measurement is a holy grail for retailers as the customer…

Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration

Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data platform to integrate customer journey orchestration seamlessly with Salesforce Marketing Cloud (SFMC). Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions. The move reflects a growing desire among marketers to…

Movable Ink Launches Exchange Partner Marketplace

Movable Ink announced the launch of Movable Ink Exchange Partner Marketplace, a new marketplace of partner solutions and integrations. With Movable Ink Exchange, clients can explore and discover an extensive offering of partner integrations and solutions for next-best actions, loyalty, recommendations, user-generated content and more. The Movable Ink Exchange Partner Marketplace was launched with dozens of partners, including featured solutions from CrowdTwist, Pega, Phrasee, and SmarterHQ. Read More: Cloudinary Launches…

Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel Customer Experiences

The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with your brand on social channels. Customers also visit third-party sites as part of their journey, where they may see ads from your brand. And that just covers the online portions of the customer journey. Customers may also call you on the phone, visit your store, or interact with you an event. How do you manage all these interactions and begin to seamlessly connect them as part of the…

Empathy + AI: Brands Could Improve Customer Communications with AI

In a Recent Report, OpenMarket Has Revealed That 63 Percent of Consumers Want More AI in Customer Communications and Service; Half of Consumers Don’t Think Brands Understand Proper Communication Channels Mobile messaging solutions provider, OpenMarket (an Amdocs Company) has found out that Marketing, Sales, and customer service teams must muster up to leverage more of AI in their customer communications channels. It proposed that companies need to look towards automation and Artificial Intelligence (AI) in order to…

Evergage’s Personalization Book Is Now in Its 2nd Edition

The Award-Winning, Full-Length Book - 'One-To-One Personalization in the Age of Machine Learning' - Describes How to Harness Customer and Prospect Data to Power Great Customer Experiences Evergage, The 1-to-1 Platform company, announced it has released the second edition of its award-winning book "One-to-One Personalization in the Age of Machine Learning." Co-authored by Evergage's Karl Wirth, CEO, and Katie Sweet, Director of Content Marketing, the 220-page book provides actionable strategies for harnessing data across…

Forrester’s 2020 Martech Predictions: Employee Experience, CX Values, Dynamics and IT Agility

Today, Forrester has announced the 2020 predictions, identifying the key market dynamics that will impact companies' growth in the coming year. 2020 will be the year that moves leaders' attention to adaptability: the ability to understand and anticipate market dynamics — and rapidly exploit opportunities, both big and small. Factors including heightened values-based consumer activism; the lack of clarity around Brexit; automation, Artificial Intelligence (AI) and robotics moving deeper into the organization; and…

Brainjocks Announces SCORE for Episerver and Platinum Sponsorship at Ascend Conference in Miami Beach

Brainjocks announces its inaugural and platinum sponsorship of Episerver Ascend, a key technology conference in the CMS / MarTech space. Ascend is a three-day event for digital marketers, developers and commerce leaders to share strategies for driving growth through digital innovations. At Ascend, which will be held October 27-29 in Miami Beach, Brainjocks will introduce SCORE to the Episerver community for the first time. SCORE is Brainjocks' unique enablement approach to CMS that represents…

CloudEngage to Offer Free Lifetime Subscription to Powerful Analytics and Audience Segmentation Tools

Audience Insights Manager 2.0 (AIM) Offers Marketers Deep Insights into Web and Mobile Visitor Behaviors and Allows for the Creation of Actionable Smart Segments CloudEngage, the world's most intuitive web personalization platform, has announced that organizations that install AIM by year-end 2019 will enjoy a free lifetime subscription. "There are companies currently charging a great deal for what we've decided to offer for free. The learnings from our AIM product helps marketers deliver more relevant experiences for…

Salesforce Clubs AI and Creativity to Transform Email Marketing Automation; Delivers Enhanced Interactive Features

Email Marketing is the most reliable investment that CIOs and CMOs make for their organizations. We often hear from our CMO guests during the Martech interview series how email marketing helps to connect with the customers and amplify sales through effective messaging. However, email marketing can certainly be better, especially when we are chasing the new definitions of Customer Experience everywhere else! In marketing, sales and customer service, email messaging with a personalized touch can help marketing teams to build a…

How Do You Solve a Problem like EMEA Demand Generation?

Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are useful, but they can only take you so far. You also need to consider cultural nuances and permitted variations to data and marketing regulations such as GDPR. And for B2B Marketing to be truly effective, you need to prioritize contacts that are in-market for your offering. Unless your team has the skills and capabilities to meet these requirements, you risk a lackluster EMEA…

Suffering from CDP Sensory Overload? Here are 7 Things to Do Before You Invest

Customer Data Platforms (CDPs) are everywhere. The new ‘darling’ of the MarTech stack. The promise of finally being able to unify data, stitch digital identities and build audiences for the ultimate Omnichannel experience. Sounds like the promised land, and now there are a multitude of vendors selling “all flavors of CDP.” In fact, since 2018 the number of CDP vendors has risen by 60 percent, with over 100 vendors now operating in this space. And with the recent announcements of Salesforce and Adobe both moving into the…

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Marketers Can Now Integrate Highly Personalized Mobile In-App Engagement Into a Customer's Cross-Channel Journey With Their Brand, Leveraging All the Predictive Capabilities of Blueshift Blueshift, the leading Customer Data Activation Platform, announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional channel within its multi-channel campaign builder, and a next-generation message creation studio. The latter comes complete with a library of pre-built…

MessageGears Announces Platform Support for Transformative AMP for Email

AMP for Email Support Will Empower Marketers to Build More Interactivity and Personalization Into Their Email Marketing Campaigns, Transforming the Nature of the Inbox MessageGears’ unique cross-channel messaging platform now provides support for Google’s AMP for Email, allowing senders to include AMP components inside content-rich emails, introducing application functionality and interactivity to the inbox. To support marketers sending AMP content in email, MessageGears has also enriched their message previewing…