Browsing Tag

personalized advertising

CAYIN Technology Presents Facial Detection Solution for Smarter Advertising

In the era of information explosion, people are bombarded by a variety of promotional messages and ignore them most of the time. This phenomenon indicates that what is provided in front of the customers is considered irrelevant and useless content, leading to no customer engagement or any buying motives. Therefore, the relevance of advertising content in the moment of a customer’s need is more important and powerful than ever. CAYIN Technology, a key player in the digital signage industry, brings an innovative solution of…

Criteo Launches First Self-Service Retail Media Ad Platform to Buy Transparently Across Retailers at Scale

The platform enables retailers to grow advertising revenue by providing transparency, flexibility and control to brands and agencies Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce. Now, retailers can…

Unlocking Advertising Potential With the Power of Machine Learning

Capturing and maintaining consumers' short attention span is becoming increasingly difficult, especially with the rise of multi-screening. It was recently reported that 72% of people aged 16-24 use social media whilst they watch TV. This demonstrates how ingrained multi-screening behavior has become, particularly for Gen Z consumers. In today’s market where consumer attention is divided across multiple platforms and formats, only the most engaging and relevant advertising will resonate with audiences. Businesses are…

Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription

Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time. With this new package, the same enterprise-grade…